| | | InsightIQ Blog | |  Forrester + Purchase | 6 articles |
| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG SEPTEMBER 15, 2011  3 Steps to Building a Strong Mobile Commerce Foundation Forrester reports that 45% of mobile users would use their smartphone to purchase products if they knew their number would be kept private, and 44% claimed they would if mobile payment services were more secure. 1 "Forrester Research Mobile Commerce Forecast, 2011 To 2016 (US)" June 16, 2011. Incorporate these, and you'll already be ahead of the majority of the competition: 1. | INSIGHTIQ BLOG JUNE 6, 2011 4 Key Steps to Smarter B2B Marketing: Think Like a Database Marketer Join me along with Jeff Ernst of Forrester Research, Inc. for Your data comes from multiple sources – tradeshows, list purchases, inquiries – and may contain incomplete, duplicate data. We’ve all been there…diligently planning and executing Marketing campaigns to drive new opportunities and, ultimately, increase revenue. But are you throwing precious budget dollars out the window and missing opportunities to drive customer value with effective, targeted programs that hit the right people at the right time via the appropriate channel? Develop a lead management process. | | | | | |
| INSIGHTIQ BLOG DECEMBER 2, 2011 Numbers That Make Marketers Tremble million people will browse online before they ever make a purchase.(2). I think Fatemeh Khatibloo, Senior Analyst with Forrester Research, said it best in our recent Webinar, "Intelligence - not data - will be the difference between success and failure.". According to Forrester, it's "the management and analysis of customer data from all sources, used to drive marketing performance and business strategy.". At recent events like AdTech and in conversations with clients, I've heard a staggering number of statistics that would make even the most sane marketer's head spin: . | INSIGHTIQ BLOG DECEMBER 12, 2011  6 Vital Holiday E-Commerce Tactics With the right e-commerce strategy, online retailers can guide the customer's purchase path, attracting holiday shoppers and maximizing their shopping cart values. According to Forrester , buyers see about 10% of their total order cost to be a reasonable charge for shipping. For many online retailers, the holiday season comprises a sizeable chunk of their annual sales. | INSIGHTIQ BLOG NOVEMBER 17, 2010  Online Analytics in Action: Footprints in the dark It's no surprise that thousands of people hit the MSNBC site and the retailers' links to purchase these heavily discounted items. You purchase something at a store and your receipt provides you with an incentive to log in to their web site to provide feedback; you stay at a hotel and you are emailed a follow-up customer survey. played the Customer Card. I’m a customer!” | INSIGHTIQ BLOG JUNE 6, 2011 4 Key Steps to Smarter B2B Marketing: Think Like a Database Marketer Join me along with Jeff Ernst of Forrester Research, Inc. for Your data comes from multiple sources – tradeshows, list purchases, inquiries – and may contain incomplete, duplicate data. We’ve all been there…diligently planning and executing Marketing campaigns to drive new opportunities and, ultimately, increase revenue. But are you throwing precious budget dollars out the window and missing opportunities to drive customer value with effective, targeted programs that hit the right people at the right time via the appropriate channel? Develop a lead management process. | | | | | | | |
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