The 7 Biggest Misconceptions of Successful B2B Marketing
Crimson Marketing
APRIL 4, 2013
Interesting tidbit: According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person. Business marketers need to stick to delivering a message to businesspeople within a business environment. Businesspeople always want personalized marketing. What others would you add to the list?
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