Biznology

DECEMBER 29, 2017

Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

MAY 4, 2020

A strong event, made even stronger after Sirius’s purchase by Forrester. Kudos to them! Let’s show our support by attending. Converted to virtual. May 3-6, Austin, Sirius Decisions 2020 Summit. Now virtual. May 27-28, Chicago, B2B Marketing Ignite USA 2020. At last, the event we’ve been waiting for.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Biznology

JULY 5, 2017

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. With live chat, customer support team becomes an invaluable resource for the company.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

SEPTEMBER 22, 2016

94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. 88% of consumers made their final purchase in store. (GE 85% of all consumer purchases are made by women, including everything from autos to health care. Forrester ). Conductor ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

JANUARY 16, 2017

About six months ago, I purchased a new iMac and have only experienced technical problems since that purchase. If they chose you above a competitor because you provided a higher-value service or product, don’t use a price reduction tactic to entice them to renew their contract or purchase additional products.

Pricing 80

Pricing Price Loyalty Forrester 80

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 85% of people more likely to purchase a product after watching a product video. About 50% of those who viewed an online marketing video went on to make a purchase for their business. comScore and Nielsen ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

JUNE 19, 2014

Contextualization utilizes data such as past behavior, past purchases, language, and devices used. More than half of mobile consumers want to purchase within an hour. 55% of consumers using mobile to search also want to purchase within the hour. Currently, 32% of all online purchases are made with a mobile device.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80