Remove survey
article thumbnail

Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights

Only B2B

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts.

article thumbnail

3 Ways to Use Intent Data in Marketing

SmartBug Media

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition. Are they going to Forrester?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to do lead management that improves conversion

markempa

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Lead nurturing – Progresses your early stage leads from interest toward purchase intent. You may be wondering: how low? Are they sales-ready?).

article thumbnail

By the numbers: Diversity and inclusion are good business

Martech

Forrester ). Accenture Holiday Shopping survey ) 69% of older millennials are more likely to choose one brand over another if that brand demonstrates inclusion and diversity in terms of its promotions and offers, 72% in terms of their in-store experience, and 70% in their product range. Processing.Please wait. Hiring and retention.

Business 120
article thumbnail

From zero to one hundred: How zero-party data builds stronger eCommerce customer relationships

Liveintent

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Surveys have long been a staple on the customer service side of things, but brands have begun incorporating them into the shopping experience and making them more interactive. .”

article thumbnail

Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Key Findings from the ABM Benchmark Survey. 5 B2B Marketing Predictions for 2020 by Forrester.

article thumbnail

Top 3 Strategies To Personalize Your Email Campaigns

Porch Group Media

In a survey by Campaign Monitor, marketers were asked about their top goals and biggest challenges for their email marketing strategies – 38% said improving email personalization was their number one goal , and 36% of marketers listed email personalization as their biggest challenge.