KoMarketing Associates

JUNE 23, 2021

Alchemer and Forrester recently teamed up to conduct the “Why Customer Experience Programs Miss Their Mark” report, and statistics showed that the majority of marketers (86%) are going to make improving the customer experience a “high” or “critical” priority over the next 12 months.

Budget Programs 168

Budget Programs Forrester Custom Publishing Marketing & Strategy 168

KoMarketing Associates

APRIL 21, 2020

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

FEBRUARY 26, 2020

Forrester and Yieldmo recently published the “Attention 2.0: Enhancing Ad Measurement Beyond Clicks and Viewability” report, and statistics showed that only 40% of marketers are confident in their organization’s ability to measure the conversion rate of their mobile advertising efforts.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

KoMarketing Associates

JANUARY 3, 2020

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

DECEMBER 16, 2020

Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they expected, and about 37% of mid-level marketers said the same. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

KoMarketing Associates

OCTOBER 29, 2020

Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

KoMarketing Associates

AUGUST 14, 2019

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

KoMarketing Associates

NOVEMBER 15, 2019

Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

KoMarketing Associates

NOVEMBER 6, 2019

recently published “The State of Voice Assistants as a Marketing Channel” report, and statistics showed that most marketers (37.6%) believe “significantly” in voice assistance as a marketing channel. This is compared to just 11.5% who only said “somewhat” and 11.5% who stated “not at all.”.

Marketing AI 121

Marketing AI Advertising Channels Forrester Marketing & Strategy 121

KoMarketing Associates

JULY 11, 2019

Statistics showed that only 18 percent of marketers are currently using AI. Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research.

Marketing AI 120

Marketing AI Marketing Report Planning DemandBase 120

B2B Marketing Directions

DECEMBER 20, 2020

Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness. The vendors included in the Forrester report were Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Marketing Evolution, Merkle, Neustar, and Nielsen.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. You can find an overflow of statistics. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot. Cultural difference?

Social Media 53

Social Media Emarketing Forrester Media 53

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Two years ago, McKinsey published a startling report entitled “ How B2B companies talk past their customers.” Research Director Peter O’Neill is blunt about describing the current content marketing landscape.

Forrester 80

Forrester Content Trade Show Opinions 80

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Heinz Marketing

AUGUST 20, 2021

A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. In addition, that same study found “decision makers identify access to high-quality data as the No.1 1 factor driving their marketing performance success.” .

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 118

Content4Demand

SEPTEMBER 24, 2021

Publishers who have content they own (G2, TechTarget) would be examples of opted-in of use of content. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Statistically, social media is the third largest engagement channel outside of the corporate website and email. billion, are active social media users.

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. Choose the appropriate mode for publishing your material, such as blogs, videos, or webinars.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Not sure what type of content to publish on your B2B social channels? According to Forrester, 68% of people don’t think brands share interesting content. . Strategic Execution for B2B Social Media. Content Formats and Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

B2B Marketing Directions

FEBRUARY 10, 2019

In a September 2018 report , Forrester Research said that marketers spent about $1.09 Marketing Mix Modeling Marketing mix modeling involves the use of advanced statistical techniques to estimate the impact of advertising and marketing activities on incremental sales and/or other desired outcomes. billion by 2023. What About Cost?

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

KoMarketing Associates

JANUARY 7, 2020

Forrester recently published the “Is Your Identity Program Built On A House Of Cards?” report, and statistics showed that the majority of respondents (66%) have had an identity resolution strategy in place for at least 12 months.

Budget Programs 31

Budget Programs Marketing Report Sales Cycle Forrester 31

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5% Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. However, it is essential to transcribe the video content and publish it under the video post.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

chiefmartech

JULY 14, 2020

Indeed, Benoit Mandelbrot , the father of fractal geometry, published a paper in Science magazine on this very phenomenon in 1967, How Long Is the Coast of Britain? Statistical Self-Similarity and Fractional Dimension. (This is a variation of Zeno’s paradox.) It’s a fractal. But you get the point.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

Martech

OCTOBER 1, 2022

The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. For example, both brands and publishers can take advantage of data “ clean rooms.” More recently, what has become known as “zero-party data” emerged (although it’s actually a subset of first-party data).

Privacy 105

Privacy Paid Search Agency Ad Exchange Transparency 105

QuanticMind

OCTOBER 12, 2016

Register for the webinar featuring Forrester Research and receive a free copy of the full report. What were the best & worst of search engine advertising in 2016? Search engine advertising remains a challenging field that is constantly changing.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

Inbox Insight

DECEMBER 4, 2018

There’s no doubt programmatic advertising is one of the fastest growing areas of AdTech, connecting advertisers with publishers to get targeted , relevant content in front of the most appropriate audience demographics, effectively and seamlessly. ANA/Forrester ). Lack of value chain transparency.

Advertising Agencies 56

Advertising Agencies Advertisements Advertising Paid Search Agency 56

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Nineteen percent actually publish their own blog while 29% comment on blogs. The Online Publishers Association has tracked time since 2003 in conjunction with Nielsen. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Sign Up Free This post was originally published on December 3, 2018. It was updated on October 27, 2019.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. In addition to publishing ongoing editorial content, the publication oversees the following educational resources: Digital Banking Report. HIM Body of Knowledge TM. Journal of AHIMA. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

B2B Digital Marketer

MARCH 23, 2021

I have published a few books of my own, and I am always seeking a way to make it easier. If you have a team and have the budget, resort to the traditional marketing cycle where you’re doing advertising and running retargeting ads, getting people into your funnel, and tracking all the ads and statistics. source ).

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it?

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

KoMarketing Associates

SEPTEMBER 14, 2013

Search is one access point, but B2B organizations also need to consider the information accessible through affiliates, publishers, distributors, analysts, other customers via social or other channels, not to mention competitors. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Webbiquity

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. However, it is essential to transcribe the video content and publish it under the video post. And that statistic tends to grow as virtual assistants become popular. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116