KoMarketing Associates

AUGUST 4, 2021

Alchemer and Forrester partnered to publish the “Why Customer Experience Programs Miss Their Mark” report, and data indicated that most marketers (86%) are going to make improving the customer experience a “high” or “critical” priority over the next 12 months.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

MAY 4, 2021

Airtable recently published its “Marketing Trends Report,” and statistics showed that marketers believe between 20% and 49% of data is duplicated in multiple places, such as spreadsheets, docs and apps. Using Marketing Data for Customer Purposes.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

6sense

NOVEMBER 9, 2021

I gathered together a team of experts at Forrester to contribute to the research and writing, and in December 2020, the journal published our article, “ It’s Time to Move Past Lean-In: Breaking Institutional Barriers to Empower Female Sales Leaders.”. In our study, we examined some of the systemic biases women in B2B sales face.

Forrester 62

Forrester B2B Sales B2B Barriers 62

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. Forrester and Google conducted “The Future of Analytics” report, and data indicated that overall, most marketers (17%) intend to make improving upon their use of data and analytics a top priority over the next year.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 107

Trust Marketing B2B Marketing Linkedin Advertising Agencies 107

KoMarketing Associates

JUNE 23, 2021

Alchemer and Forrester recently teamed up to conduct the “Why Customer Experience Programs Miss Their Mark” report, and statistics showed that the majority of marketers (86%) are going to make improving the customer experience a “high” or “critical” priority over the next 12 months.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

KoMarketing Associates

DECEMBER 16, 2020

Forrester and Google published “The Future of Analytics” report, and data suggested that most marketers (17%) intend to make improving their use of analytics a top priority over the next 12 months. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

APRIL 21, 2020

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. Forrester says this will only happen if predictive analytics “becomes a demonstrated decision-support tool” for marketing and sales and not simply a new layer of marketing technology.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 105

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 105

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 107

Marketing Management Research Forrester Customer Satisfaction 107

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 125

KoMarketing Associates

FEBRUARY 26, 2020

Forrester and Yieldmo recently published the “Attention 2.0: Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. How Much Ineffective B2B Content Is Out There? We can help.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

KoMarketing Associates

JANUARY 3, 2020

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Forrester B2B

JUNE 1, 2018

We just published The Forrester New Wave™: ABM Platforms, Q2 2018, which profiles the 14 most significant vendors in this market: 6sense, Demandbase, Engagio, Jabmo (formerly Azalead), Lattice Engines, Madison Logic, MRP, Radius, RollWorks, TechTarget, Terminus, Triblio, True Influence, and ZenIQ. Well that was interesting!

Forrester 40

Forrester Account Based Marketing ABM DemandBase 40

Biznology

DECEMBER 17, 2020

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

KoMarketing Associates

AUGUST 14, 2019

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

KoMarketing Associates

OCTOBER 29, 2020

Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

Biznology

FEBRUARY 23, 2018

Vendors like Gainsight , Totango , Strikedeck , and Influitive publish a lot of useful information about tactics and measurement in this area. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

KoMarketing Associates

NOVEMBER 6, 2019

recently published “The State of Voice Assistants as a Marketing Channel” report, and statistics showed that most marketers (37.6%) believe “significantly” in voice assistance as a marketing channel. In regards to AI as a whole, marketers are just now starting to integrate it into their overall strategies, according to previous research.

Marketing AI 121

Marketing AI Advertising Channels Forrester Marketing & Strategy 121

KoMarketing Associates

NOVEMBER 15, 2019

Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. This year, Forrester redefined how it evaluates sales enablement. To learn more, download a full copy of The Forrester Wave : Sales Content Solutions, Q3 2020 report.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Forrester 69

Top Rank Marketing

MARCH 18, 2024

The Atlantic , which says it gets up to 40% of its current traffic from Google , recently published an analysis on the subject and concluded: “75% of the time, the AI-powered search would likely provide a full answer to a user’s query.” Other publishers and SEO experts are less concerned. using TikTok for search ).

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Scoring 71

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Marketing Report Video Marketing Analytics 81

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Forrester 62

KoMarketing Associates

MARCH 21, 2018

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Top Rank Marketing

DECEMBER 6, 2023

While no such list can ever be completely thorough, we hope that these leading experts on the power of influencer will help to elevate your own B2B marketing efforts.

B2B Marketing 121

B2B Marketing Enterprise Management B2B Work Management 121

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs Advertising Agencies CMO 56

Leadspace

MARCH 9, 2022

This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62