Sword and the Script | B2B

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

PR 75

PR Trust Marketing Stats B2B Marketing 75

Online Marketing Institute

DECEMBER 1, 2010

Home About Archive Advertise B2B Social Media Lead Generation Business Blogging Resources Have Us Speak Subscribe to our Newsletter A A Social Media B2B Blogging Communications Marketing Monitoring Public Relations Conferences Examples Interviews Mobile BlackBerry iPad iPhone Sales CRM Lead Generation Social Media 101 Social Networks Facebook LinkedIn (..)

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign. Content may indeed be king.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Sword and the Script | B2B

JULY 19, 2022

Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Research and surveys are the most valuable content in B2B.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Brandpoint

MARCH 26, 2021

While I’ll be drawing from my years of experience learning from some of the best public relations practitioners in the business, many of these tactics and ideas come directly from the PR and corporate communications side of our profession. Video marketing It’s not a surprise to know video is the most preferred way of reading content.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). I'm trying to quote Forrester here somewhere.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. “We recognized the need to step up our game,&# says Lisa.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The Effective Marketer

JULY 5, 2009

It’s not how long you make it, is how you make it long ”. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

SnapApp

APRIL 25, 2018

For example, a growth team might want more leads and think rewriting a homepage will do the trick, but it's not always feasible to run surveys and interview customers. Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue. Why the shift?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Navigate the Channel

JUNE 7, 2023

But there are case studies in triumph and many of those involve digital public relations, including some within Fast Company’s examples of success. When we think of digital marketing, public relations doesn’t often make this list, but it can be effective and long-standing, even in a B2B environment.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

SnapApp

APRIL 25, 2018

For example, a growth team might want more leads and think rewriting a homepage will do the trick, but it’s not always feasible to run surveys and interview customers. Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue. Why the shift?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

SEPTEMBER 8, 2010

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different. More than 1.5 are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

SnapApp

DECEMBER 14, 2016

I've taken three surveys in the last two days. It took more than 100 hours to create a promote our 3rd annual survey of 1000 bloggers , but it's been mentioned by dozens of websites in the last few weeks, winning 10x the links and shares of a typical blog post. Here's an example from the blogger survey. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Golden Spiral

NOVEMBER 20, 2020

Anna Grimes brings a career’s worth of public relations and crisis communications work to Golden Spiral. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester. Anna Grimes. So make some meaning out of that.

Lead Ranking 62

Lead Ranking Lead Scoring Video Marketing Planning 62

Online Marketing Institute

DECEMBER 13, 2010

Respondents for the survey, which was administered in English, represented 24 countries. Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. Participants from Europe account for 19%.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Which do you believe? Even though the numbers are small, is the Twitter effort worth it? For that matter, you and I are brands.

Twitter 147

Twitter CRM Business Paid Search Agency 147