prospect 
Brandpoint
MAY 18, 2020
Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. That collaboration is crucial because the content itself is so crucial. However, not all sales teams have full marketing departments to support them.
markempa
FEBRUARY 18, 2013
At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Before, the sales team had a great deal of control over the information flow and education of prospects.
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Vidyard
MARCH 9, 2017
Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings.
Smashmouth Marketing
FEBRUARY 22, 2009
Laura Ramos from Forrester wants to know what the panel thinks about social media marketing as it pertains to sales 2.0?" Have a backup - We'll have 3 Green Leads folks at the event, so if I need a bio-break or to go talk with a prospect about our new meetings 2.0 Requests for information.
Smashmouth Marketing
FEBRUARY 17, 2009
Laura Ramos from Forrester wants to know what the panel thinks about social media marketing as it pertains to sales 2.0?". Have a backup - We'll have 3 Green Leads folks at the event, so if I need a bio-break or to go talk with a prospect about our new meetings 2.0 Requests for information.
Adobe Experience Cloud Blog
MAY 23, 2012
To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management.
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Synchronizing prospect and opportunity databases is key. The technology appears useful at both ends of this spectrum. Feel free to chime in if I did.
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