Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Vidyard

MARCH 11, 2016

It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. This is just a normal signal when a trend gets out of infancy.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

B2B Marketing Exchange

MARCH 4, 2024

Phyllis Davidson from Forrester set the tone with her keynote, drawing parallels between B2B content strategies and the evolution of Taylor Swift’s success. Phyllis Davidson and Dan Glicksman highlighted the significant influence of AI in content production and promotion.

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Martech

JULY 14, 2022

Even a return to the “new normal,” however unlikely that may current seem, isn’t expected to slow the growth of ABM, because the trends driving the changes in buyer behavior have long been brewing. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. In addition, 84 percent would like to promote their company’s mobile app. However, enterprise marketers face several challenges in terms of achieving these key objectives.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. Built-in tools allow you to easily manage registration , create badges, and send email campaigns to promote your event. On the contrary, according to Knowland, “68.7%

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024. Request a demo to learn how we can help.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. But you can, to an extent, adapt to changing market needs and broader macroenvironmental trends by continually evolving your offering. Customer Effort Scores (CES). Social media mentions.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. With so much potential, marketers would be wise to get their ABM programs right.

Account Based Marketing 101

Account Based Marketing ABM Marketing & Strategy Landing Pages 101

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Heinz Marketing

JANUARY 26, 2023

Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. Executing industry research can boost category leadership efforts for a few reasons: First, it allows you to get ahead of new trends. Well, there’s no one right answer.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Martech

JULY 18, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. to targeted accounts. Why it’s hot. Why we care.

Enterprise Management 88

Enterprise Management Account Based Marketing Work Management Marketing Management 88

Martech

JUNE 3, 2022

I don’t want any kind of marketing or promotions hitting them because I don’t want this prospect to get distracted.'” This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — to targeted accounts. Why it’s hot. Why we care.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 108

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. The marketing team understands the macro trends on social.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Forrester projections show spending on global marketing automation tech hit $13.4 In 2017, those percentages stood at 22 and 27 percent, respectively.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Content Standard

APRIL 5, 2021

Identifying opportunities for traditional sales channels to promote useful marketing content secures consistent value for prospects. Ian Forrest, global marketing officer at New York Life Investments, describes the direction his company took to become more customer centric.

Top of Funnel 107

Top of Funnel Differentiation Paid Search Agency Thought Leadership 107

Aberdeen

NOVEMBER 14, 2019

The report takes a close look at the buyer intent data tools industry to see what’s going on in the market, looking at market drivers, patterns, trends, industry conditions, development rate, and more. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials. Future Trends.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Sword and the Script | B2B

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. 65% “understand the key trends currently affecting my business/organization.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. When crucial information is confined within isolated silos, it becomes challenging to identify trends, correlations, and insights that could drive strategic decision-making.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Martech

MAY 4, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. — to targeted accounts. Why it’s hot. Why we care.

Account Based Marketing 103

Account Based Marketing ABM Webinar Metrics Effectiveness 103

Forrester B2B

JULY 12, 2023

By harnessing the strengths of both demand generation and ABM, marketers can create a powerful marketing approach that drives results.

Account Based Marketing 52

Account Based Marketing Trends ABM Demand Generation 52

Martech

FEBRUARY 4, 2022

This trend is only going to increase, so it’s important to have a strategy regarding how you’re going to rely less on third-party cookie data and more on your internal first-party data.”. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Why it’s hot.

Account Based Marketing 115

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 115

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Content Standard

OCTOBER 31, 2019

“Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. In turn, marketing leaders have lost control over at least half of the 4Ps, arguably only taking on promotion and positioning. So this 2020 marketing trend of the CMO as a scientist?

Creativity 41

Creativity Trends CMO Top of Funnel 41

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. B2B brands will increasingly engage in long-term partnerships with influencers, promoting consistent messaging and brand advocacy.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Top Rank Marketing

AUGUST 30, 2023

B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership Alennah Curran has been promoted to Enterprise Brand Creative Leader, Health Care Business Group, at 3M. Lee Eagle Brooke Osmundson has been promoted to Director of Growth Marketing at Smith Micro Software, Inc. Never stop learning. Also, always be kind.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Convince & Convert

AUGUST 25, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. For decades, the key question has been “how valuable is the brand?”

Marketing Websites 147

Marketing Websites Forrester Mobile Marketing Fulfillment 147

SpotMe Blog

JULY 21, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 4,776 reviews) #6 Splash Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Martech

JULY 29, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. to targeted accounts. Why it’s hot. Why we care.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98