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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. This not only boosts attendance but also promotes engagement. You can check out the research report on webinars from Forrester and Hubilo here.

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Top loyalty management software solutions: Forrester report by Comarch

Martech

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What are the main criteria that Forrester evaluated its participants on? What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? These tools enable assembling any data point to target members with more personalized promotions.

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Farewell Forrester Research; Hello B2B Content Intelligence

PathFactory

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. In its 2021 B2B Buying Study study, Forrester benchmarked that over 80% of B2B purchases involve three or more people in a typical buying group. Let’s face it. A Humble Call-to-Action.

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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

For example, customer outcomes (what value have you created for them) and customer metrics such as Net Promoter Score. The post Forrester B2B Summit EMEA 2023: Focusing on Customer-First appeared first on Modern l B2B Marketing. Instead, look at customer value and what that means, and how you can measure it.

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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value.

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Forrester B2C commerce suites: What made the winners stand out

ClickZ

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. The report highlights three of the most important areas they weighed: Impactful experience, specifically driven by search, personalization , promotions, and AI-infused analytics. Of those, SAP and Salesforce led the pack.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

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