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JULY 31, 2009 [Forrester, Product] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The topic is ROI measurement of Marketing initiatives. Exciting times.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Forrester, Product] B2B Lead Management Market Heats Up