Forrester and Product - B2B Marketing Zone

Five Facebook Tips for Small Businesses

Paul Gillin

JANUARY 25, 2012

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. Getting that repeat traffic is the special sauce of Facebook success.

Small Business Marketing

Small Business Marketing Facebook Tips A/B testing

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

AUGUST 4, 2011

Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. Nearly 1,100 people have responded. Cisco is also terrific a generating discussion.

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B2B Marketing Zone

Paul Gillin

Five Facebook Tips for Small Businesses

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

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