Biznology

NOVEMBER 9, 2016

And that it even more important than search rank because search engines don’t buy products, people do. Forrester ). Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. Is website speed a concern for your site? If it is, what can you do about it?

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. Forrester ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

JANUARY 16, 2017

Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter. I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). Search bot don’t buy your product, people do. Photo credit: Wikipedia.

SEO 80

SEO Forrester Wikipedia Keywords 80

Biznology

JULY 26, 2019

I think both products give these companies competitive advantages that will prove good for business. While AI can improve accuracy, productivity and even safety, old fashioned and imperfect human employees are often still needed to get customers, partners and clients what they want. I spoke with Rahul Singhal , Chief Product Officer.

Ethics 123

Ethics Case Studies Opt-out Forrester 123

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. ” Here are 37 reasons why. comScore ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

MAY 25, 2015

Over 50% of online buyers purchase products from websites found via search engines. source: Forrester ). Just having the word ‘video’ in a search result title or meta description improves click through rates by an estimated 55%. source: eMarketer ). source: Optimus). 50% of search users begin their search on a mobile device.

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

JUNE 10, 2016

This is why at least 70% of content is not used by sales and why enterprise buyers reported to Forrester that 61% of sales professionals add no value to the process. And, they don’t provide sales with a strategy on how to use he content to nurture relationships and transition buyers.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

SEPTEMBER 14, 2015

A great customer experience goes beyond rationale and product features. Rationale and logic do indeed contribute to our decision making, but as Forrester Research stressed recently during their Customer Experience Forum in NYC, “customer experience doesn’t drive behavior that expands a brand, loyalty does.”

Brand Identity 80

Brand Identity Branding Top of Funnel Loyalty 80

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. It’s important to give the right signals to the search engines but they don’t buy your product, people do.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

JULY 7, 2020

Summarizing what Forrester, Gartner, and Business Insider have to say, the current chatbot market is under $2 billion and will rise to almost $10 billion by the middle of this decade. The importance is that well-funded competitors in a dynamically growing market usually leads to rapid product technology advances and reduced prices.

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104

Biznology

JUNE 19, 2014

More than 33% of consumers (while in-store) instead of asking an employee for help, search on their mobile devices for information and to read reviews for products they are looking for. The majority of mobile consumers use search in the shopping process. Location proximity matters to mobile consumers. How are we doing it?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

AUGUST 29, 2019

Speaking of ABM, Kerry Cunningham , senior research director at Forrester, introduced a new tune being sung at Sirius Decisions: an AMB waterfall. Your web-based output is instantly updatable—a great convenience as product features and functionality change. He also introduced a new term, “buying group blindness.” The best features?

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

Biznology

JULY 28, 2016

Business buying is based on people as much as it is on specifications and product requirements. Hundreds of qualified prospects have flown in, to talk with you, under one roof, in an intensely productive series of days. 20% on average, according to Forrester. “Business buying is done through relationships,” said one.

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

Biznology

NOVEMBER 4, 2013

The feature list can be very misleading: some products will offer a very comprehensive list of features, but will have very shallow or immature implementations of those features across the board. It’s a “how-can-this-product-help-us-do-our-work-in-a-faster-better-simpler-manner” game. Features versus Use Cases.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Vendors 80

Biznology

NOVEMBER 3, 2016

A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. You see, it’s a wrong message to the wrong audience. But, it wasn’t enough to just challenge prospects and show them a new approach.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Biznology

NOVEMBER 6, 2018

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The full Forrester Report is available for download here.) Here’s my take on five content strategy recommendations. Video FAQs would fit right in.

Tactics 137

Tactics Video Marketing B2B Forrester 137

Biznology

JULY 21, 2016

A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. You see, it’s a wrong message to the wrong audience. The same thing happens when you do not take a rifle approach and focus on targeted audiences.

Social Media 80

Social Media Linkedin Media Forrester 80

Biznology

AUGUST 24, 2015

So one might ask, why wouldn’t someone with a message that asks the consumer to consider our product or service on qualitative points take advantage of those upper funnel opportunities? It considers and addresses a consumer’s state of mind and emotional tendencies as they relate to our product or our organization contextually.

Top of Funnel 80

Top of Funnel Brand Identity Branding Digital Marketing Funnels 80