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50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Until marketing, sales and the executives to whom they report change their mindset about how these two  groups work together, the problem will be just as big – actually, probably bigger – five years from now. Only 30% of CMOs have a clear process or program to make marketing and sales alignment a priority ( CMO Council ). Forrester Research ). Forrester Research ).

10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing

Sales Prospecting Perspectives

In this study, 89.1% of companies that aligned sales and marketing lead generation efforts reported measurable increases in the number of leads that turned to opportunities as a result of continuous nurturing. To understand the state of lead nurturing today and better examine how aligned lead nurturing can impact your company, check out these important lead nurturing statistics: 79% of marketing leads never convert into sales. 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Tweet this ).

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report  revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Forrester’s New B2B Buyer. Final Thoughts.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. hours.

The Statistics of Lead Nurturing for B2B

NuSpark

Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready.  Here’s some statistics: Forrester Research Report. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. DemandGen Report. After a year, 20% of those leads are sales-ready due to the lead nurturing/marketing automation process. You know what lead nurturing is… Here’s my definition.  CSO Insights.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Find the answers to these questions and more here in more than three dozen of the best social media guides, insights, rants and reports of the past year. Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 link] 4 days 7 hours ago @todd_metcalfe thanks.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas.

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17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. Source : Forrester Research. B2B Customer Perspective and Buying Process. 71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs. This is set to reach 12% by 2013. billion in 2014.

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4 Persuasive Lead Nurturing Statistics

Client Bridge

Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready". While this process doesn't have to be automated, much of it's power comes from the ability to make lead follow up "systematic". Below are a few statistics that demonstrate the power of lead nurturing. Forrester Research report highlights that companies who excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. These numbers are significant. Download the Presentation.

Deliver More Sales Qualified Leads Using Predictive Intelligence

SalesPredict

In fact, in the 2016 Demand Generation Benchmark Report , 83% of respondents said that lead quality vs. quantity was a top demand generation priority—which is a 10% jump from last year’s report. It’s depressing, but Forrester found that only 10% of B2B organizations said they were using data analytics effectively to improve how they market to customers. How predictive can help.

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.

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Buyers Don’t Care About Your Sales Funnel

ANNUITAS

Let’s take a look at today’s sophisticated buyer according to the  Demand Gen Report   2014 B2B Buyer Survey: 41% of B2B buyers state they are waiting longer to initiate contact with vendors than in years past. 34% of B2B buyers have seen an increase in the number of team members involved in the purchase process. Pretty anemic! 

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. This meant hours of extra work that could have been avoided if we had communicated better before the writing process began, or had chosen a more flexible page design. Download the report now.

3 Steps for Gaining Executive Buy-In for Marketing Automation

Salesfusion

Every entrepreneur who enters the shark tank faces an uphill battle to sell these seasoned professionals on the idea of their business, and in the process they often face some pretty tough questions from the sharks. B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). How many of you watch Shark Tank?

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Aberdeen Group, Marketing Lead Management Report , Jul 2012). Research reports (59%). They’re getting old. Not at all.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) This was post #3 of Content Marketing Week on Webbiquity. #1: Content Marketing Week Starts Tomorrow! #2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). But where does one begin?

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). Research reports (59%). They’re getting old.

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10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact. B2B Email Marketing – 2013 Statistics. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. The B2B Buyer is in Control.

5 Myths of Social Media Marketing

Marketing Action

2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Other telling statistics? Have you tied your social media efforts to a positive ROI? Myth #1: Social Media is Only for B2C Companies.

How to Avoid a Failed Marketing Automation Implementation

Salesfusion

There are plenty of statistics and real life examples out there to support them. For example, at what point in the initial implementation will you visit your lead scoring process? And when will you revisit that process to ensure it’s still meeting your needs and/or to make any improvements that will help make your process more mature? Align Your Stakeholders.

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

Source: Forrester Research) Tweet This Stat. 4) Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research) Tweet This Stat. 20) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Source: Forrester Research) Tweet This Stat. Connect with HubSpot

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Statistics. national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Yes, Facebook is a big deal, but there is no way it “controls 41% of social media traffic&# as was reported in a post on Mashable back in April.

Performance Anxiety and the Modern Marketer

Type A Communications

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. The Business Marketing Association  (BMA) and Forrester Research  released their findings about the expanding role of marketing in B2B organizations.

Your Leads Are Annoyed With You: Here's Why [Data]

Hubspot

When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. You''ve bought plenty of stuff before: Think about how you like to be treated when you''re going through the buying process. Probably not.

Should “Data Scientists” Really Be #1 on CMOs Wish List?

Radius

Author Michael Li stresses the dualities that should be assessed when adding data science talent– that individuals possess not only computational, technical and statistical skills but also the ability to align data with business metrics and “are good at communicating the story behind the data.”. The marketing team must now focus on simplifying process and focusing on the key measures of success, including what works and what does not work so that they know what they can eliminate. The popularity of data scientist as a profession has grown in leaps and bounds.

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The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Are you among them?

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CEB Sales and Marketing Summit: Throw Away What You Know

SnapApp

We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? In his keynote, Brent Adamson (author of The Challenger Sale and The Challenger Customer ) said sales is 62% more likely to close a deal if the process is easy and clear for the prospect. We’re Doing It Wrong.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. Database management (segmentation, reporting and maintenance). Data analysis, reporting and business intelligence. sales & marketing processes). Of your high school or college friends, how many were into mathematics and statistics? thorough understanding of sales & marketing processes is required. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing.

Why People Buy Things Online [Data]

Hubspot

79% of survey respondents report at least sometimes checking reviews before making an online purchase. Allowing buyers to control the number of options available for consideration, provide feedback during all stages of the buying process, and see how other customers have used your product can all help mitigate their distrust of larger institutions. 2) “ It’s All About the Images ”.

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Performance Anxiety and the Modern Marketer

ANNUITAS

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. The Business Marketing Association  (BMA) and Forrester Research  released their findings about the expanding role of marketing in B2B organizations.

Getting to Yes: 5 Marketing Automation Myths Debunked

Marketing Action

Maybe this is (partly) why Forrester Research (and some vendors) prefer the term “lead-to-revenue” platform.  It provides a reporting framework so executives can diagnose company health, assign credit/blame, shore up weaknesses, and put more wood behind what works. It requires a degree in statistical analysis. Have a report to show their boss. The answer is no.”.

New Research Firms Harness Wisdom of Crowds

Hubspot

The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers. In other words: why not make a Yelp for software?

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). Research reports (59%). They’re getting old.

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Performance Anxiety and the Modern Marketer

Type A Communications

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. The Business Marketing Association  (BMA) and Forrester Research  released their findings about the expanding role of marketing in B2B organizations.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. Laurie Sullivan reports on research from MIT that quantifies how social networks accelerate the spread of information and affect the behavior of members.

33 Stats That Paint a Picture of the Future of Marketing

Hubspot

Little did he know when yearning for this marketing system that it was in the process of being built. And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! so we can solve them! Source: CMO Survey ) Tweet This Stat!

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25 Secrets of Great Copywriting from Classic Literary Masters

Writtent

As Laura Ramos of Forrester pointed out recently, content marketing can drive interest or failure, and success hinges entirely on quality. Apply the same great copywriting tip to your own writing by using stories, case studies, and statistics when possible. 3. The process of researching, writing, revising, repeating will become more efficient, and your focus will improve.

If You Dream About Going Rogue, Do It!

LEADership

The Marketing team reports in daily to Sam with statistics on how many new Likes they got on Facebook for their top-selling products, how many new inquiries (not necessarily leads) were generated through the website asking for free demos, and other quantitative performance indicators like that. You have to apply the Dickens Process to realize what you’re missing by not trying it.

7 Ways To Kick Start B2B Sales Teams

Modern B2B Marketing

Because sales has changed so drastically – with the buyer driving the decision making process, teams have to tap into ever expanding opportunities to meet consumers in all stages of the sales process. Use automation – Take advantage of the newest software that streamlines sales processes.  Utilize Sales 2.0 – The dynamics of sales continue to evolve and within the Sales 2.0