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These 6 Marketing Automation Statistics Show Where Marketers Really Are

It's All About Revenue

The following statistics present a snapshot of the current marketing automation landscape: 1. 42% of B2B marketers plan to test or deploy marketing automation this year (DemandGen Report). As the previous stat reveals, there is a basic benefit to cleaning up your process that is required to implement marketing automation. It’s marketing automation that makes that happen.

10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing

Sales Prospecting Perspectives

of companies that aligned sales and marketing lead generation efforts reported measurable increases in the number of leads that turned to opportunities as a result of continuous nurturing. To understand the state of lead nurturing today and better examine how aligned lead nurturing can impact your company, check out these important lead nurturing statistics: 79% of marketing leads never convert into sales. 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Tweet this ). In this study, 89.1%

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Until marketing, sales and the executives to whom they report change their mindset about how these two groups work together, the problem will be just as big – actually, probably bigger – five years from now. Only 30% of CMOs have a clear process or program to make marketing and sales alignment a priority ( CMO Council ). Forrester Research ). Forrester Research ).

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. hours.

Vital statistics for every B2B marketer

Earnest about B2B

And that’s because the B2B buying process is fundamentally changing. Source: DemandGen Report. Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. 7 out of 10 buyers say that they start their buying process at vendor sites, not Google. Source: DemandGen Report ( [link] ). 93% of B2B buyers use search to begin the buying process. Source: 2009 CSO Report ( [link] ). 56% said social media was important or somewhat important for reporting and producing stories. Twitter) versus 49% of B2Cers. Versus.

Lies, Damned Lies, and Statistics

Fearless Competitor

Laura Ramos , formerly with Forrester Research and now with Xerox actually downloaded and read the survey. Who wrote the report? In HubSpot’s case, it appears that the report was done by two MBA graduate degree candidates. While they did a fine job, does this give Hubspot the right to link the MIT brand to the report? Successful B2B marketing today is hard work, and requires great processes and awesome content. This article also ran at Digital Brand Marketing. Don’t believe everything that companies tell you. Sometimes vendors get an inch and take a mile.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Find the answers to these questions and more here in more than three dozen of the best social media guides, insights, rants and reports of the past year. Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death!

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. Find out in this report.

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4 Persuasive Lead Nurturing Statistics

Client Bridge

Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready". While this process doesn't have to be automated, much of it's power comes from the ability to make lead follow up "systematic". Below are a few statistics that demonstrate the power of lead nurturing. A Forrester Research report highlights that companies who excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. These numbers are significant. Download the Presentation.

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. Source : Forrester Research. B2B Customer Perspective and Buying Process. 71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs. This is set to reach 12% by 2013. billion in 2014.

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.

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Buyers Don’t Care About Your Sales Funnel

ANNUITAS

Let’s take a look at today’s sophisticated buyer according to the Demand Gen Report 2014 B2B Buyer Survey: 41% of B2B buyers state they are waiting longer to initiate contact with vendors than in years past. 34% of B2B buyers have seen an increase in the number of team members involved in the purchase process. of organizations claimed they are effective at achieving their goals.

Deliver More Sales Qualified Leads Using Predictive Intelligence

SalesPredict

In fact, in the 2016 Demand Generation Benchmark Report , 83% of respondents said that lead quality vs. quantity was a top demand generation priority—which is a 10% jump from last year’s report. It’s depressing, but Forrester found that only 10% of B2B organizations said they were using data analytics effectively to improve how they market to customers. How predictive can help.

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We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. This meant hours of extra work that could have been avoided if we had communicated better before the writing process began, or had chosen a more flexible page design. Download the report now.

3 Steps for Gaining Executive Buy-In for Marketing Automation

Salesfusion

Every entrepreneur who enters the shark tank faces an uphill battle to sell these seasoned professionals on the idea of their business, and in the process they often face some pretty tough questions from the sharks. B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). How many of you watch Shark Tank?

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3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. Hard to believe, I know. Mobile DMP. a mobile DMP.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. But where does one begin?

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3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]

Modern B2B Marketing

This is actually where reporting becomes exciting and the data becomes actionable. The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true. As an example, we run a monthly marketing report for the demand generation team.

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. 20) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Source: Forrester Research) Tweet This Stat. Only 10% of marketers report the same follow-up time without mature lead management processes.

How to Avoid a Failed Marketing Automation Implementation

Salesfusion

There are plenty of statistics and real life examples out there to support them. For example, at what point in the initial implementation will you visit your lead scoring process? And when will you revisit that process to ensure it’s still meeting your needs and/or to make any improvements that will help make your process more mature? Align Your Stakeholders.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Aberdeen Group, Marketing Lead Management Report , Jul 2012). Research reports (59%). They’re getting old. Not at all.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Statistics. A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Yes, Facebook is a big deal, but there is no way it “controls 41% of social media traffic&# as was reported in a post on Mashable back in April.

Your Leads Are Annoyed With You: Here's Why [Data]

Hubspot

When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. You''ve bought plenty of stuff before: Think about how you like to be treated when you''re going through the buying process. Probably not.

Performance Anxiety and the Modern Marketer

Type A Communications

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations.

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact. B2B Email Marketing – 2013 Statistics. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. The B2B Buyer is in Control.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). Research reports (59%). They’re getting old. 72.6%

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The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Are you among them? in Q2.”

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Should “Data Scientists” Really Be #1 on CMOs Wish List?

Radius

Author Michael Li stresses the dualities that should be assessed when adding data science talent– that individuals possess not only computational, technical and statistical skills but also the ability to align data with business metrics and “are good at communicating the story behind the data.”. The marketing team must now focus on simplifying process and focusing on the key measures of success, including what works and what does not work so that they know what they can eliminate. The popularity of data scientist as a profession has grown in leaps and bounds.

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5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Other telling statistics? Have you tied your social media efforts to a positive ROI? Myth #1: Social Media is Only for B2C Companies.

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Database management (segmentation, reporting and maintenance). Data analysis, reporting and business intelligence. sales & marketing processes). Of your high school or college friends, how many were into mathematics and statistics? A thorough understanding of sales & marketing processes is required. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing.

Why People Buy Things Online [Data]

Hubspot

79% of survey respondents report at least sometimes checking reviews before making an online purchase. Allowing buyers to control the number of options available for consideration, provide feedback during all stages of the buying process, and see how other customers have used your product can all help mitigate their distrust of larger institutions. So let''s dive right in. Takeaway.

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Performance Anxiety and the Modern Marketer

ANNUITAS

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations.

CEB Sales and Marketing Summit: Throw Away What You Know

SnapApp

We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? In his keynote, Brent Adamson (author of The Challenger Sale and The Challenger Customer ) said sales is 62% more likely to close a deal if the process is easy and clear for the prospect. We’re Doing It Wrong.

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Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Understand Predictive Acquisition Principles and Processes. Predictive acquisition is the process of using machine learning and predictive algorithms to identify the best prospects for your marketing or sales teams to pursue. The predictive acquisition process starts when you link your CRM to Radius. Those days are over. Enter predictive acquisition. businesses.

New Research Firms Harness Wisdom of Crowds

Hubspot

The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers. In other words: why not make a Yelp for software?

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Performance Anxiety and the Modern Marketer

Type A Communications

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations.