Laura Ramos , formerly with Forrester Research and now with Xerox actually downloaded and read the survey. Who wrote the report? In HubSpot’s case, it appears that the report was done by two MBA graduate degree candidates. While they did a fine job, does this give Hubspot the right to link the MIT brand to the report? Successful B2B marketing today is hard work, and requires great processes and awesome content. This article also ran at Digital Brand Marketing. Don’t believe everything that companies tell you. Sometimes vendors get an inch and take a mile. MORE >>

With two economic downturns over the past decade, B2B buyers focus more than ever on what solutions are available to help them “do more with less” Anyone involved in selling to corporate decision makers knows that it can be a frustrating and long process - one that many wish they could accelerate. However, with continued economic uncertainty on the horizon, it’s important to gain a clear understanding of your customers’ buying process and what you need to do to facilitate them to buy from you. The B2B Buying Process. Awareness. Evaluation. Decision. MORE >>

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. At its current rate, Twitter will process almost 10 billion tweets in 2010. Find out in this report. Roundup of the Top Internet and Social Media Statistics by Awareness Community. And much more. Adam T. MORE >>

Social Media Statistics. national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. While the use of social media sources by journalists is growing rapidly, the reliability of such information remains an issue, as “the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media.&#. Twitter Statistics. Facebook Statistics. Report: 6.8% MORE >>

Find the answers to these questions and more here in more than three dozen of the best social media guides, insights, rants and reports of the past year. Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Jeff Bullas shares some interesting social media statistics (e.g., How can an brand establish trust online? MORE >>