Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Email personalization increases open rates by 26% and generates a 760% increase in email revenue. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Golden Spiral

MARCH 10, 2022

Your strongest voice in the sales process is not your CEO, your SDR, or even a referral. In the process of creating your solution, installing it, onboarding teams, and service companies who’ve purchased, you’ve learned a ton about the core problem you solve. Your case studies are not reports of past success. A Statistic to Cite.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.” Next Steps.

Social Media 134

Social Media ROI Social Marketing Media 134

ANNUITAS

AUGUST 5, 2014

Let’s take a look at today’s sophisticated buyer according to the Demand Gen Report 2014 B2B Buyer Survey: 41% of B2B buyers state they are waiting longer to initiate contact with vendors than in years past. 34% of B2B buyers have seen an increase in the number of team members involved in the purchase process.

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Hinge Marketing

JUNE 12, 2019

According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. The foundation of sales enablement is to provide sales people with what they need to successfully engage the buyer throughout the buying process.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Source : Forrester Research. B2B Customer Perspective and Buying Process. billion this year. Source : eMarketer.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5% Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

nDash

JULY 22, 2021

Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. Some new to the freelance industry and previously worked as a staff writer experienced payment and reporting shifts—which means filing as an independent contractor and preparing to pay fees for digital payments.

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

6sense

DECEMBER 1, 2021

70% of today’s buying process occurs undercover without engaging sales . What does this anonymous information consist of, and what does the process of “lighting up” the Dark Funnel look like? When the above identifiers reveal themselves in the right venues at statistically significant rates, they produce meaningful insights.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . According to Forrester, 68% of people don’t think brands share interesting content. .

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. The failure rate for new businesses is somewhere around half, with about 50% calling it quits after the first five years. It's not enough to simply set goals and processes.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

QuanticMind

MAY 23, 2019

Traditional approaches to determining success have often been focused on so-called vanity metrics that include page impressions, clicks, click-through rates, and conversion rates. Consider impressions and click-through rates. Impressions offer marketers insights into how frequently a display or paid ad is viewed.

PPC 40

PPC Advertisements Advertising SEM 40

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Personalized email messages improve click-through rates by 14% and conversions by 10%. Personalized subject lines increase an email open rate by 26%.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites.

Social Media 159

Social Media Media Stats Statistics 159

ActiveDEMAND

APRIL 11, 2017

Here are the numbers to back it up: a study by TELUS International showed that, among many other things, 77 percent of users agree live chat positively influenced their attitude about the retailer they were considering buying from, and 63 percent of respondents reported they were more likely to return to a website after experiencing live chat.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

This is actually where reporting becomes exciting and the data becomes actionable. The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

TrustRadius Marketing

AUGUST 21, 2018

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. How does mobile usage influence the purchase process?

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Valasys

FEBRUARY 10, 2020

According to Forrester , experience-led companies have 1.6x higher customer satisfaction rates. Companies can perform market analysis such as SWOT & PERT to statistically infer where they are placed in the market in terms of capturing the sentiments of their customers. higher brand awareness, 1.5x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Hubspot

JANUARY 18, 2012

Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. 20) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Because sales has changed so drastically – with the buyer driving the decision making process, teams have to tap into ever expanding opportunities to meet consumers in all stages of the sales process. Use automation – Take advantage of the newest software that streamlines sales processes.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Hubspot

AUGUST 28, 2014

When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Check out the SlideShare and statistics below to learn more. Source: Forrester Research ).

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Content Standard

AUGUST 26, 2016

According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

B2B Marketing Savvy

SEPTEMBER 15, 2009

Reports of Facebook “…getting more gray…” as the 35-54 crowd increases their participation by over 60% in the last year. A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Facebook: The Road Ahead : a TechCrunch report from the Web2.0

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. But remember, these statistics are about popular use, not about what works and what doesn't. Tim Harmon will likely publish on this data.) " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). This could be a depressing statistic for so many of you. To make you feel better, let us add to this one more statistic. How do I measure our social media performance?

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Their favorite video content marketing has a 60% returning customer rate. Marketingsherpa ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). Recommended Resources from B2B Marketing Experts. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. That’s a good starter list for Mass Influencers.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Hubspot

APRIL 3, 2012

This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The result? 5) Stay organized with a CRM. 6) Use video as a sales assist.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

DiscoverOrg

AUGUST 7, 2018

Demand Gen Report, 2016). The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. Use cases for Intent data.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Single Grain

MARCH 9, 2021

The fundamental process of SEO remains the same for both B2B and B2C sites. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Increases conversion rates. Analyst reports. Research reports. Positions your company as an authority in your industry.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

sagefrog

JANUARY 10, 2024

Having a distinct purpose at the outset ensures not only the success of your redesign but also a smoother overall process. 88% of online consumers report that they are less likely to return to a site after a bad experience. [i] A well-thought-out UX design impacts search engine rankings and can raise conversion rates by up to 400%. [ii]

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Sword and the Script | B2B

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. It takes one less piece of friction out of your sales process.”. He wrote, “So 9.5

PR 75

PR Trust Marketing Stats B2B Marketing 75