B2B Marketing’s Measurement Problem
Digital B2B Marketing
APRIL 2, 2013
The buying process may take 12 to 18 months. The image is Forrester’s reimagined sales funnel. No one makes a million dollar decision based on one white paper, one email or one Google search. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input.
Let's personalize your content