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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Compliance with privacy regulations. Proprietary identity graph. Data onboarding.

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Symptoms of B2B selling sickness

Velocity Partners

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. They’re hemorrhaging money in a street fight with other vendors.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Vendor Comparisons & Waves. If you are a registered Forrester client, please log in. About Forrester. Citation Policy. Privacy Policy. Integrity Policy. Skip to footer.

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The Best Medical Conference Apps [2024]

SpotMe Blog

Disclaimer: If you are considering changing your medical conference app, it is vital to consult your organization’s internal policies, recommendations, and lists of approved partners before consulting this list. Want to jump straight to the list of the best medical conference apps? Why Do You Need A Medical Conference App?

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Vendor or Partner Silos Collaborating with external vendors, partners, or suppliers often involves sharing and managing data. Organizations must also address concerns related to data security and privacy when sharing data across departments or with external stakeholders.

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Intent Data Industry News: Privacy, Paid Search, Data-Driven Creativity

Aberdeen

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. GDPR compliance has been a hot topic for marketers ever since the European data privacy law was passed in 2016. The Power of Data-Driven Creative. GDPR Violations Hit Hard.