Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. To unlock further insights, including an in-depth and extensive assessment of profiles, pricing, structure, and product specifications within the Buyer Intent Data Tools market, download the report here.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. Data can be used by organizations to create intelligent pricing programs, which react to market activity. Intelligent pricing. This is where technology can really help.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Biznology

JANUARY 16, 2017

Avoid giving them a formal survey because it will give them too much time to think about how to word feedback—try to catch them in the moment. If they chose you above a competitor because you provided a higher-value service or product, don’t use a price reduction tactic to entice them to renew their contract or purchase additional products.

Pricing 80

Pricing Price Loyalty Forrester 80

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. When CMOs spend on tools in place of brand principles, share prices suffer. Forrester’s research showed that companies redirecting agency spend toward technology and paid media frequently had negative results.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Martech

MAY 4, 2022

They should analyze their visitors and determine how engaged they are with conversion-friendly content, such as pricing pages or customer case studies. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why we care.

Account Based Marketing 102

Account Based Marketing ABM Webinar Metrics Effectiveness 102

Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

Martech

JUNE 3, 2022

Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. “It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.” Why we care.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 108

SpotMe Blog

JULY 28, 2023

You also gain visibility into elements like the sessions and activities that were most popular, feedback provided through surveys, and changes that could improve the experience for your next event. Send post-event surveys to gather feedback, issue digital certificates of completion, and keep in touch with attendees to build your community.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Are they accessing pricing data? Take the 2022 MarTech Replacement Survey today! A different kind of B2B buyer. Reviews as a gateway to buyer intent. Let us know!

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Hubspot

AUGUST 30, 2023

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. The same survey shows that 19% of sales reps are sure AI will replace them in the next few years. AI predicts the ideal discount rate and optimizes the pricing.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

B2B Marketing Directions

MARCH 3, 2019

Forrester's Predictions 2019 In its Predictions 2019 report, Forrester observed that CX performance has been flat for three consecutive years. The report stated that in Forrester's Customer Experience Index research, ". This report was based on a global survey of customer experience professionals that produced 1,114 responses.

Forrester 45

Forrester Advertising Benchmark Customer Surveys ROI 45

B2B Marketing Directions

FEBRUARY 7, 2016

And Walker Information recently wrote that by 2020, customer experience is expected to surpass product and pricing as the key business differentiator. Recent research by Forrester Consulting provides important insights about what B2B buyers value most in their relationships with suppliers.

Forrester 73

Forrester B2B Loyalty Gartner 73

Biznology

SEPTEMBER 22, 2016

38% of people buy online because of low prices. Aspect Consumer Experience Survey ). Forrester ). Forrester ). A customer is 4 times more likely to buy from a competitor if the problem is service related vs. price or product related. (Digital Buzz). Interbrand). RubyMarketer.com ). SATISFYING THEM. eConsultancy ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Sword and the Script | B2B

NOVEMBER 23, 2021

For example, the report cites research by Gartner concluding, “83% of a typical B2B purchasing decision – researching solutions, ranking options and benchmarking pricing – happens before a buyer engages directly with a provider.”. This isn’t a new datapoint, but it’s definitely been a consistent one.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Sword and the Script | B2B

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The publication surveyed 212 B2B professionals and found 68% say the B2B sales cycle has increased compared to a year ago.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Before selecting one, identify what features are important to you, such as ease of use, integration with your existing tech stack, customer support and pricing.

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 124

SpotMe Blog

JULY 21, 2023

You may need fields for attendee information or event surveys. Cost Event registration software is available at a range of price points. Many solutions offer tiered pricing plans for small events like advisory boards, mid-sized events like investigator meetings and satellite symposia, and large events like congresses and conferences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Based on the survey responses, we ranked these in order of importance in our B2B trust index , categorizing the “essentials,” “should haves” and “recommended.”

B2B 52

B2B Marketing Management Case Studies Paper 52

Vidyard

NOVEMBER 30, 2018

An EY Global Consumer Banking Survey found that customers cited their experience with financial service providers as their top reason for opening a new account or starting a new service. According to Forrester, video allows financial services companies to showcase their brand’s unique value proposition.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Hubspot

NOVEMBER 16, 2021

We’ve seen this trend play out in our research – according to a recent Forrester study that we co-commissioned with Stripe, over half of SMBs still rely on disparate solutions to manage payment data, averaging five tools per purchase transaction. NOTE: HubSpot Payments is currently in open beta. It’s limited to customers located in the U.S.,

CRM 67

CRM Buy Work Management Marketing Management 67

Engagio

APRIL 19, 2021

Prior to Research in Action, O’Neill spent 12 years at the analyst firm Forrester where he found himself beguiled by this question: But what about the buyer’s point of view? Demandbase had the number one score in the survey for customer satisfaction. This report offers a unique point of view. Get a copy of the report.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Porch Group Media

JANUARY 26, 2021

Customers no longer base their loyalty on price or product. Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors).

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. Surveys are a classic method to gather customer feedback, but they need to be used properly. Many involve surveys that are tallied and scored. It is what the customer gets out of it.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. goes towards the 20% of decisions based on offerings and price. These findings are consistent with others over the years. Would you agree?

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Martech Advisor

APRIL 6, 2020

Forrester surveyed 579 marketing decision-makers to help you answer this question. For instance, if you offer 20% off to a customer who spent less amount on your service, you may suffer losses from the acquisition price. Impact of Predictive Analytics on Email Marketing. Now it’s your turn.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Mereo

MARCH 17, 2022

After all, Forrester research has found that B2B buyers believe only 8% of salespeople are focused on driving valuable end results for buyers. According to a recent Gartner survey of 750 B2B customer stakeholders , customer improvement is nearly as effective at account retention as product success and service. Bring the proof.

Marketing Management 36

Marketing Management Business Urgency Marketing Gartner 36

Porch Group Media

AUGUST 4, 2020

Source: Adobe/Econsultancy) CX drives over two-thirds of customer loyalty, outperforming brand and price combined, according to CX leaders. Source: PwC) About two-thirds of survey respondents said they have a senior CX leader and a centralized CX team in place. Source: Qualtrics) Improving CX can be massively worthwhile. And among U.S.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

KoMarketing Associates

SEPTEMBER 14, 2013

Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Vision Edge Marketing

FEBRUARY 21, 2019

Research by Forrester shows that a better customer experience drives improvement for three types of customer loyalty: willingness to purchase again, likelihood to switch to a competitor, and likelihood to recommend to a friend or colleague. Other than price, if you could change one aspect of our products or services what would it be?

Research 101

Research Work Management Paid Search Agency Marketing Management 101

SalesIntel

FEBRUARY 1, 2022

In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. 2) Bottom-up.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. 2) Bottom-up.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Content Standard

NOVEMBER 19, 2018

The Edelman Trust Barometer is a survey that seeks to understand trust and credibility around the globe. Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Companies that provide an engaging, honest experience to everyone who touches their brand will be the ones that come out on top.

Ad Building 80

Ad Building Forrester Content Storytelling 80

ANNUITAS

FEBRUARY 4, 2014

This is quite a price to pay for not having a strategic process in place and ensuring your lead nurturing approach aligns to a buyer-centric demand strategy. The reality is that in not doing so, they are producing less than stellar results and it is costing them time and money in the long run. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Porch Group Media

OCTOBER 9, 2019

Customers no longer base their loyalty on price or product. According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Circle Studio

OCTOBER 4, 2018

According to a recent report from Forrester , researchers predict that marketing automation software spending will grow to $25.1 In many cases, marketing automation can replace existing tools (paid and free) that you are already using, such as email marketing, social media management, surveys, etc. billion annually by 2023—up from $11.4

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79