Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Email this to a friend?

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. Tweet This Post.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). So why wouldn’t you center you social media efforts in this area? Stumble upon something good?

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100