Remove vendor
article thumbnail

How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130
article thumbnail

Pricing Strategies to Optimize Your Revenue Performance

Mereo

Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization. Pricing affects profitability at every level of your business, including gross profit and EBITDA ( Investopedia ). Yet if only it were so simple to figure out your solution’s pricing sweet spot. in profits.

Pricing 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Forrester B2C commerce suites: What made the winners stand out

ClickZ

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. SAP’s full-featured suite has a 50/50 revenue split between B2B and B2C clients, and “is equally adept at both,” Forrester writes. Of those, SAP and Salesforce led the pack. What made them pull ahead of the rest?

article thumbnail

Behind the Report: Why the RIA ABM “Vendor Selection Matrix” Is Different and How Demandbase Fared

Engagio

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? I am in my third year.

article thumbnail

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This is a combination of features, usability, technology, and price.

article thumbnail

Where is B2B marketing headed? 7 predictions for 2018

Biznology

As buyers sit paralyzed by the deluge, vendors scramble to stand out. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. In 2017, he counted 5,381 solutions, up 40% from the year prior. This is nuts — and ripe for consolidation. I predict major M&A next year.

article thumbnail

B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price. But using evaluations like “how many accounts can you provide?”

Purchase 130