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A Primer on Sales Competitive Battle Cards

The Effective Marketer

. – site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. For example, “acmesoft sales presentation” or “acmesoft price list”. – minus: add a minus sign ‘-‘ with your search string to remove results containing a certain word, as in ‘acmesoft “price list” -europe’.

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?What Is the Modern B2B Buying Process?

SnapApp

Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . The simple peer review has morphed into a multimedia experience. Buyers are posting pictures of their purchases, YouTube videos of themselves opening products, Jing tutorials of themselves using software. .

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). Step 6: Publish your webinar on YouTube. To be precise, look at the “People also ask” section.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. Their products and services are complicated, and they are priced to cover the high costs of their development and delivery. And don’t forget to include time to review and approve any new pages. And B2B firms are catching on.

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What Is Dark Social And How Can You Measure It?

EveryoneSocial

Content Platforms (Youtube, Apple Podcasts, etc.) Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think. You probably thought, “But wait, social media channels are measurable in our attribution software.”.