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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. Instead, an OOH campaign can arrange it so ad space is programmatically purchased whenever certain conditions are met. It is more often a fixed-price agreement rather than an auction. These advertisers bid in real-time at or above the fixed CPM price. Ease of use. How much does it cost?

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The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch

Martech

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

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What Is Dark Social And How Can You Measure It?

EveryoneSocial

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive — you’ve probably come across the term dark social lately. The term seemingly first hit the world in 2012 when Alexis C. Then, under “Advanced” in the left-side column, you’ll see conditions. Why’s that? Why does it matter?

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner | April 15th, 2008 | no comments New White Paper Available: How to PPC in B2B Hey!

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B2B Category Creators Episode 2 Transcript

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That’s the first condition.” The pricing seemed very fair.” That came out way before there was a category in like Gartner and Forrester in the standard analysts. If you’re looking for one, what are the vendors that you’ve considered?” ” You have to start somewhere.