What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
All of this drives the price up. Instead, an OOH campaign can arrange it so ad space is programmatically purchased whenever certain conditions are met. It is more often a fixed-price agreement rather than an auction. These advertisers bid in real-time at or above the fixed CPM price. Ease of use. How much does it cost?
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