3 Pivots B2B Marketing Strategies Need to Create Compelling Experiences
Marketing Interactions
JANUARY 30, 2017
According to Forrester, two-thirds of CMOs are now responsible for customer experience. When things go south, it’s not usually about price. In an age of digital disruption, compassion is also what brings humanity to experiences that mostly happen from a distance, enabled by the latest technology. We need to become customer-obsessed.
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