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Why Timing is Everything When it Comes to Lead Nurturing

NetLine

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . While the Consumption Gap sat at 33.3

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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. A well-conceived knowledge base can act as a useful virtual self-service portal for your customers.

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Amazing YouTube statistics for B2B Marketers

Valasys

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. YouTube Usage Statistics. Generation X (39 – to 53 – year-olds) watch more than 1.5

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B2B Marketing Statistics and Notes from 7 Recent Reports

Sword and the Script | B2B

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. Case in point? That’s up from 17 interactions in 2019.

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7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Statistics say over 80% of leads will never convert into a sale. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. Everyone wants to convert more leads.

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The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Los Alamitos, CA: IEEE Press. Tags: Agency Side Marcom for B2B Statistics/Factoids/Trends Twitter agency B2B client Facebook marcom marketing research social media social network. iStrategyLabs.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. These statistics are easily and readily available from your dashboard in Google Analytics. The trick is to learn how to use all its power. Let’s see how Google Analytics can help you do just that.

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