Forrester and Presentation - B2B Marketing Zone

Marketers Need a Mindset Reset for B2B Personalization

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). They’re presented with options and choose one they think promises an answer. However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right.

B2B Marketing

B2B Marketing Personalization B2B Planning

B2B Brand Marketing & Demand Gen: Better Together

Marketing Interactions

AUGUST 1, 2021

According to Forrester, only 22% of B2B companies have fully integrated their brand and demand marketing functions. Marketing is present throughout the entirety. OK, it’s hot and I’m hungry. But you get the idea. After all – the story is the story. If it’s not consistent from brand to demand, you’ve got a problem—and so do your buyers.

Demand

Demand B2B Marketing Branding Brand Identity

B2B Marketing Zone

Marketing Interactions

Marketers Need a Mindset Reset for B2B Personalization

B2B Brand Marketing & Demand Gen: Better Together

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