Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Register today for “ If the Customer is Always Right, Your Technology Should be Too, ” presented by AWS Marketplace. Where do they plan to invest?

Webinar Metrics 100

Webinar Metrics Peer-to-peer Forrester Planning 100

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Influitive

JUNE 29, 2020

According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time. As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.

Forrester 130

Forrester Paid Search Agency Companies Marketing 130

Martech

MAY 9, 2023

However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs. CDPs Bring Value to an Underutilized Asset,” presented by BlueConic. Many respondents listed CDPs as a high-priority technology investment. So where do we go from here? Register and attend “Data Down the Drain?

Forrester 90

Forrester Webinar Metrics Marketing Report Marketing 90

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Forrester also explains that an online video platform helps you go above and beyond the norm and push the customer experience.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Only B2B

APRIL 17, 2024

Focus on Closing: Imagine your sales team spending less time scheduling meetings and more time crafting compelling presentations and building relationships with qualified leads. Personalized Outreach According to Forrester 56% of marketers say that personalized content is paramount to a successful ABM strategy.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Presenting a pressing design issue. There is certainly an acceleration about to happen. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Martech

JULY 11, 2023

In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results.

Optimization 73

Optimization Forrester Webinar Metrics Business 73

Zoominfo

JUNE 11, 2021

In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. That change presents new twists for prospecting. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. increase in these applications.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. That change presents new twists for prospecting. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. increase in these applications.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Martech

JULY 13, 2022

He is joined by guest panelist Jessica Liu, senior analyst at Forrester, David Wells, head of data marketplace development at Snowflake and Brian Stavis, global category lead, advertising and marketing technology at AWS. Register today for “ Four Elements of a Powerful, Data-Driven Martech Stack, ” presented by Zeta.

Webinar Metrics 95

Webinar Metrics Advertising Agencies Forrester Curation 95

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. By analyzing your interactions with leads and customers, AI can provide real-time feedback on your communication style, objection handling techniques, and presentation delivery.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

FEBRUARY 2, 2022

According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. To learn more, register today for “ Market, Engage and Sell to Buying Groups Who Want to Hear From You ,” presented by Influ2. Enter Buying Group Marketing. You have to go more granular to reach the right contacts.

Account Based Marketing 88

Account Based Marketing Top of Funnel Marketing Funnels ABM 88

The ROI Guy

APRIL 2, 2014

Alinean just wrapped up participating in the Qvidian Connect 2014 conference, with a presentation on sales enablement challenges - in particular the Value Gap - and best ways to bridge the Gap. Checkout the what we presented here: [link].

Forrester 40

Forrester Storytelling Conference Effectiveness 40

Marketing Insider Group

JULY 29, 2020

Measuring content marketing effectiveness (and discovering the ROI beneath your campaigns) makes the difference between frustration and confidence when presenting on your progress. Traffic alone does not pay the bills, though.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Martech

OCTOBER 21, 2021

“Intuitively, we as marketers in this digital transformation age think, ‘Technology, data…that will help us,’” said Frans Riemersma, CEO of MartechTribe, in his MarTech presentation. “So Watch the full video presentation from our MarTech conference here (free registration required). So what do we do? Channel-driven.

Organization 98

Organization Paid Search Agency Conference Digital Transformation 98

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Tony Zambito

MAY 26, 2021

In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews. Respected analyst firms such as Forrester and Gartner have used the phrase frequently. The use of this phrase has picked up steam during the pandemic.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? rich content metadata on the finished asset being presented to the visitor).

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

6sense

DECEMBER 16, 2021

In this session, former SiriusDecisions/ Forrester analyst Kerry Cunningham explains how we ended up with an MQL-centric model for creating pipeline in B2B, why it was never fit for purpose, and what we need to do now to move past it. Presentation Slides: ?.

Marketing Qualified Leads 62

Marketing Qualified Leads MQL Forrester B2B 62

B2B Marketing Directions

DECEMBER 20, 2020

Unified methods: a theory of everything" At present, there are two main methods for measuring the effectiveness of marketing and advertising programs. In The Forrester Wave(TM): Marketing Measurement and Optimization Solutions, Q1 2020 , Forrester evaluated nine "significant" vendors that offer some version of a UMM solution.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

B2B Marketing Exchange

JANUARY 11, 2023

In this episode, we’re looking back at another session from the 2022 B2B Sales & Marketing Exchange presented by John Arnold , Principal Analyst at Forrester , who discussed how the task now falls upon marketers to navigate these challenging waters for ABM advertising success.

Account Based Marketing 52

Account Based Marketing ABM Advertisements Advertising 52

Top Rank Marketing

AUGUST 14, 2023

2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. And this is where MarketingProfs B2B Forum comes in. The list goes on.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. This shift towards a buyer-driven experience presents both challenges and opportunities for B2B marketers. Delivering the content we ‘think’ our customers want has proven ineffective. What can we do to change that?

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

KoMarketing Associates

OCTOBER 12, 2017

I touched on this a bit during my presentation but the same thing applies to review sites. In fact, I think Duane Forrester put it the best when he noted the following: “There will always be SEO to do because people will always screw up websites.”. My presentation can be found below: No, SEO is Not Dead.

Lead Scoring 168

Lead Scoring Lead Ranking Conference Search Marketing 168

Contently

AUGUST 22, 2017

I use it in three different presentations. While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Vidyard

DECEMBER 19, 2017

. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. Repurposing Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. How do we personalize the content journey

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company.

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

Martech

APRIL 25, 2022

“70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research.

Account Based Marketing 104

Account Based Marketing ABM Marketing & Strategy Landing Pages 104

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 100

Social Media Work Management Marketing Management Media 100

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Stacks have challenges, too.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing Management 106

Martech

OCTOBER 14, 2021

“It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. Watch the full presentation from MarTech here (free registration required).

Multi-Touch Attribution 103

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 103

Seismic

MARCH 15, 2021

Executives and program leaders know that social media *is* here to stay, *does* present a huge opportunity, and being outperformed by their competitors presents untenable risks. Great news awaits in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report, released March 10, 2021. Seismic’s Scores. Services (5.0/5.0)

Marketing Management 52

Marketing Management Service Forrester Curation 52

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. Just as sales enablement technology transformed the way sellers interact with buyers, AI represents another powerful tool that will allow them to further streamline and optimize their work.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Top of Funnel 115

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 115

Outreach

JANUARY 31, 2018

What makes the blockchain so attractive are the same qualities present in high functioning, effective sales orgs. And as the amount of research prospects do before ever interacting with a rep increases — Forrester found nearly 60% of buyers prefer online research to talking with a salesperson — sales cycles are getting shorter.

B2B Sales 156

B2B Sales Forrester Sales Cycle Trust Marketing 156