vendor 
Sword and the Script | B2B
JANUARY 23, 2024
Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”
Content4Demand
SEPTEMBER 24, 2021
An example of a content strategy would be targeting bottom-of-the-funnel activities for those using G2 Crowd to make comparisons of vendors. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.
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Webbiquity
OCTOBER 13, 2010
Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. Until fairly recently, keeping track of your organization’s online presence was relatively easy. A simple tool like Google Alerts would pick up most stray citations. Nielsen BuzzMetrics.
ClickDimensions
OCTOBER 31, 2019
Forrester provides us with this frightening fact that should remind all marketers of an audience that sometimes gets overlooked in our marketing plans – current customers. 94% of all PR crises either start or spread on Twitter. It costs five times more to acquire new customers than it does to keep current ones.
ViewPoint
MARCH 6, 2012
David Meerman Scott, author of The New Rules of Marketing & PR. With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.
Sword and the Script | B2B
DECEMBER 28, 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Just 27% said most vendors are honest most of the time.
Biznology
AUGUST 11, 2016
Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. What about those B2B buyers who are looking for vendors that can turn their vision into a clear path to value? So it doesn’t matter how many clickthroughs are becoming leads if they are not moving forward.
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