Webbiquity

article thumbnail

Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100
article thumbnail

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. Until fairly recently, keeping track of your organization’s online presence was relatively easy. A simple tool like Google Alerts would pick up most stray citations. Nielsen BuzzMetrics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

120 Top People in Minnesota Tech on Twitter

Webbiquity

Principal Analyst, Forrester Research. Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow. Principal-ACH Communications, Minnesota social media marketer & PR, adjunct professor, blogger, podcaster, husband, father, beer snob. Followers: 3,699. Charles Betz.

Twitter 260
article thumbnail

23 Outstanding Social PR Guides

Webbiquity

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100
article thumbnail

Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. Tweet This!

article thumbnail

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for PR and Media Pros.

Twitter 100
article thumbnail

Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Social Media and the Enterprise Customer – Wired PR by uber.la.