Aberdeen

JUNE 20, 2018

Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. On the one hand, these companies could just be ignoring their competition, and the similarity in positioning could be accidental.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

Martech

NOVEMBER 30, 2023

“To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Communities 91

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. This graphic does not reflect the positioning of the combined entity.” But the more accurate number is… lucky number 13!

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Only B2B

JUNE 30, 2023

Must Read: B2B Intent Marketing: Capturing Business Leads Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Understanding B2B Buying Intent: B2B buying intent refers to the signals and indications that suggest a potential buyer’s readiness to engage with a vendor or make a purchase decision.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Focusing on both ensures that your marketing team creates enough awareness to fulfill demand capture and position your company for long-term growth.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

ANNUITAS

DECEMBER 11, 2023

GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well. No go-to-market stakeholder is perhaps better positioned to drive fundamental strategy and execution in this approach than the CMO. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. You might position your program as simple, lucrative, collaborative, or in high demand from their own customers.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Terminus

OCTOBER 6, 2021

Terminus is the only vendor with a standalone and embedded CDP purpose-built to fix this huge problem. We’re proud to share that Terminus is included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. It also summarizes the offerings from larger established vendors. Why does this matter? Check it out here.

Work Management 26

Work Management Marketing Management Vendors Account Based Marketing 26

Adobe Experience Cloud Blog

JULY 22, 2021

Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery. In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. This year, Forrester redefined how it evaluates sales enablement. And, with this in mind, we welcome the change Forrester has made in how it evaluates the sales enablement space.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Forrester 69

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . What are they being tasked with in their position? . For example, Nora highlights findings from Forrester’s 2021 Content Preferences Survey: .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

The Customer

JULY 22, 2021

Secures a Leader Position in Emerging Consumer Intelligence Market Evaluation. NetBase Quid, a global leader in consumer and market intelligence, today announced it was named a leader in The Forrester New Wave : AI-Enabled Consumer Intelligence Platforms, Q3 2021 report.

Forrester 52

Forrester Vendors Differentiation Marketing Report 52

Leadspace

MARCH 9, 2022

Even more importantly – what problem does the vendor solve and who have they solved it for? This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

Even more importantly – what problem does the vendor solve and who have they solved it for? This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

SpotMe Blog

JULY 28, 2023

Their in-person event platform enables them to build better relationships with HCPs at onsite events than ever before.” – Wojciech Krawiec, VP Product, SpotMe With costs rising worldwide but high pressure on event marketers to bring a positive event ROI, measuring event success is more important than ever before.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. It’s about building positive brand recognition and strong relationships throughout the entire customer lifecycle.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

ANNUITAS

DECEMBER 16, 2014

Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. Prediction 2: The Gap Between Vendors and Customers Will Continue To Grow. As mentioned in the previous prediction, according to Forrester, less than 15% of B2B organizations are connecting with their customers with effective content.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

Sana Commerce

AUGUST 24, 2021

As early as 2016, Forrester has been vocal about the benefits of ERP-integrated e-commerce – or, as they once called it, single-stack e-commerce. Back then, one-fifth of B2B vendors were using integrated solutions. Unified, integrated approaches to e-commerce have been profitable and key to business enablement for years.

Budget Programs 98

Budget Programs Digital Transformation B2B Forrester 98

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. And finally, there’s the human element. Make sure to provide clear and easy-to-find instructions on how to do this.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Webbiquity

DECEMBER 4, 2018

Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. Targeting users with content relevant to their position along the buying process yields 72 percent higher conversion rates.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Martech

OCTOBER 6, 2021

Journey Events will map marketing and sales activities to account progression or regression, indicating those activities which are having positive (or negative) impact on moving accounts closer to revenue. Because of this ABM vendors are reaping the benefits as B2B marketers invest in these technologies and apply them to their channels.

Account Based Marketing 93

Account Based Marketing ABM B2B Forrester 93

Outreach

JUNE 29, 2021

It shows you whether the replies were “positive,” “objections,” “referrals” or “unsubscribes,” and a breakdown into subcategories so you know exactly the number of prospects who were willing to meet, wanted additional information, and more. We recognize how important data protection is and keep that in mind for every new feature we build.

Privacy 98

Privacy Outreach Analysis Forrester 98

Lattice

MAY 17, 2016

This is due to a number of factors, including that customers now have technology at their fingertips to research the tools they need, and make their displeasure known if a vendor doesn’t follow up on the promises they made. Image courtesy of Forrester Research, Inc.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Sales Engine

AUGUST 24, 2015

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. Then they would invite those vendors in and the sales cycles would begin.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. They’re hemorrhaging money in a street fight with other vendors.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Tomorrow People

OCTOBER 3, 2022

According to Forrester, more than 75% of U.S. In his 2021 Facebook Connect keynote speech, Mark Zuckerberg announced the company’s vision for the metaverse, positioning it as the ‘next successor to the mobile internet’. Alternatively, you might want to make strong customer loyalty or positive brand sentiments your number one priority.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

According to Forrester, more than 75% of U.S. In his 2021 Facebook Connect keynote speech, Mark Zuckerberg announced the company’s vision for the metaverse, positioning it as the ‘next successor to the mobile internet’. Alternatively, you might want to make strong customer loyalty or positive brand sentiments your number one priority.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

SpotMe Blog

OCTOBER 7, 2023

For pharmaceutical companies, the benefits of a medical conference app can positively impact both short-term conference success as well as long-term business goals. In summary, a well-designed medical conference app is a powerful tool for enhancing your event, boosting brand awareness, engaging HCPs, and gaining valuable insights.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Engagio

JULY 30, 2018

A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM. Some vendors use predictive models to help you identify the best accounts for your business. ” The Forrester New Wave TM : ABM Platforms, Q2 2018. Steven Casey, Forrester.

Account Based Marketing 100

Account Based Marketing ABM Work Management Marketing Management 100

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Where Sitecore is in a fortunate position is in having raised $1.2 He also shrewdly points out that Sitecore is not alone. Editorial Director.

Work Management 105

Work Management CMS Development Marketing Management Ad brokers 105

SmartBug Media

MAY 13, 2022

However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. Are they going to Forrester? Your customer is unaware of this and you see them searching for "marketing chatbot vendors." But what you don’t know is what they’re doing outside of your website.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Adobe Experience Cloud Blog

JULY 22, 2021

Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery. In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

NuSpark Consulting

FEBRUARY 5, 2017

According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. ” What to Look for in a Vendor. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100