Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains.

Process 229

Process Optimization Work Management Marketing Management 229

Aberdeen

JUNE 20, 2018

Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. On the one hand, these companies could just be ignoring their competition, and the similarity in positioning could be accidental.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. This graphic does not reflect the positioning of the combined entity.” b) Strategy Focused Criteria: Product Roadmap. Product Vision.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Martech

NOVEMBER 30, 2023

The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product. “To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Communities 94

Versium

NOVEMBER 27, 2018

This newly created position is a highly strategic hire that coincides with Versium’s second year of profitability. With Dillana on board, the Versium leadership team has added elite product talent that will support our continuing market growth by ensuring rapid deployment of our world-class products and innovative solutions.”

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. This may cause a positive culture shift in B2B organizations. In 2020, that figure was down to 47%. So, what metrics should marketers report on ?

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. They’ll come to an (incorrect) understanding that your product is not the right solution for them and turn to your competitors.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Zoominfo

OCTOBER 18, 2022

Finding your place in the market Before worrying about whether to adopt a demand-gen or lead-gen approach, Hanson says startups need to figure out their place in the market, and then be able to articulate that position to the market in the form of a strategic narrative. Is this a brand-new thing you’re creating with this product?”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. This governance is key to building trust in AI, as well as showcasing its correlation with positive business outcomes, improved productivity and efficiency and successful pilots.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Only B2B

APRIL 17, 2024

Qualified Leads: Appointment setting ensures your sales team focuses on qualified leads, increasing the likelihood of a positive outcome during sales interactions. Personalized Outreach According to Forrester 56% of marketers say that personalized content is paramount to a successful ABM strategy.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Outreach

FEBRUARY 26, 2020

Based on Forrester’s direct interviews with Outreach customers, the research report details how our platform greatly accelerates: Sales productivity.

Forrester 52

Forrester Outreach ROI Cost 52

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation. Being customer-centric as a company and in your Marketing is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

ANNUITAS

DECEMBER 11, 2023

The key is to transcend the ‘tactical’ use cases — the opportunities with strong potential for us to get caught up in random acts with short-term productivity gains (or with the potential to take us down a ‘rabbit hole’) — and instead focus on how AI can change our go-to-market game in a repeatable and sustainable way.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And business buyers are increasingly prioritizing a strong customer experience just as much as the products and services they’re evaluating.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. The kind of data we normalize & unify, the kind of problems we solve, the algorithms we create, and the kind of user experience we develop speaks volumes about what the product is good at – and the customers who seek that solution.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. The kind of data we normalize & unify, the kind of problems we solve, the algorithms we create, and the kind of user experience we develop speaks volumes about what the product is good at – and the customers who seek that solution.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Adobe Experience Cloud Blog

JULY 22, 2021

Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery. In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Focusing on both ensures that your marketing team creates enough awareness to fulfill demand capture and position your company for long-term growth.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. Audiences associate positive feelings with your brand. The findings?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Zoominfo

OCTOBER 12, 2022

A few years back, someone in Wing’s position might have faced a long slog full of trial and error and manual research. Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. Luckily for her, that era is over.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. Because of this reason, customer retention should be a key priority.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Madison Logic

AUGUST 11, 2022

NEW YORK, NY – August 11, 2022 – Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The Forrester Wave Methodology Overview. Visit madisonlogic.com for more information.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Criteria like content engagement, webinar registrations, and search queries can be vital indicators of a prospect’s position in the buyer journey.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. Resolution #4: Build Trust with Your Audience B2B marketing is not just about selling a product or service.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Webbiquity

DECEMBER 4, 2018

Determine Product Messaging. To close deals, product language has to be consistent from the top of the funnel down to when a prospect becomes a client. Sellers and marketers have to collaborate to develop this consistency in product messaging. This helps to position your company as an authority and an empathetic consultant.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Leadspace

FEBRUARY 9, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDPs reporting capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDPs reporting capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62