SpotMe Blog

JULY 21, 2023

With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. This type of software provides an easy way for people to sign up for your event, whether it’s an in-person event , a virtual event , or a hybrid event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Influitive

JANUARY 15, 2016

Our 24-hour campaign broke down into these projects: New landing page – To create the website BuyingIsScary.com , we needed one main landing page, a template to host the 4 advocate marketing objection sub-landing pages and alerts for each sub-page. Marketing Operations Team: Created landing pages, and email templates.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

DAGMAR Marketing

MARCH 20, 2023

By 2025, Forrester predicts that 7% of US jobs will be replaced by cognitive technologies, such as artificial intelligence (AI), automation, machine learning, and robots. Jasper Jasper has over 52 long and short form writing templates and it can support 26 languages.

Marketing AI 52

Marketing AI Generation Business Content 52

Seismic

JUNE 27, 2022

In order to be effective, skill enablement programs should be personalized for the individual employee. It’s important to remember that every person is on their own journey, so their strengths and weaknesses will vary. In the Skills Matrix Template , we’ve provided a list of 10 skills that are important to sales roles.

Marketing Analytics Tools 52

Marketing Analytics Tools Training Paid Search Agency Forrester 52

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. That collaboration is crucial because the content itself is so crucial. Read More: What Is Social Advocacy?]

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

DotDigital

JUNE 14, 2021

But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. Consumers do not want personalization at the sake of their privacy. Zero-party data, as defined by Forrester, refers to explicit data a customer intentionally and proactively shares with you.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. Does your partner experience make it easy for them to learn about your products, share details with customers, and personalize offers for compelling sales pitches? Recommended for you.

Top of Funnel 84

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 84

Mailmunch

APRIL 26, 2021

Segment and personalize email content. Personalization is the number one tactic marketers use to enhance email performance, while audience segmentation is the number one strategy they use to boost engagement. Creating targeted content that speaks to each audience segment is personalization. . Think about it this way.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

ActiveDEMAND

JUNE 25, 2020

Forrester is predicting that marketing agencies will see staffing losses of 1/3 and marketing groups will slash ad spend by about 30% year over year. Or, you could do it once, create a template from that , and then just duplicate the WHOLE thing every time you do another webinar. Use Marketing Automation to be More Competitive.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Paid Search Agency Advertising Agencies 59

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. In our always-on, buy anything anywhere world, customers want their buying experiences to be personalized, dynamic and convenient, and B2B buyers are no different.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

SpotMe Blog

JUNE 13, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 12,000+ business leaders from the life sciences industry use SpotMe’s enterprise event platform and mobile event app to create engaging, personalized, and compliant event experiences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SpotMe Blog

JUNE 30, 2023

How to increase event attendance Here are 15 ways to help you increase event attendance in any event format – in-person, virtual , or hybrid. #1 2 Create a personalized journey with targeted marketing Another piece of advice on how to increase event attendance is to create a personalized journey for your audience by using targeted marketing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SpotMe Blog

MARCH 23, 2023

In-person event costs are rising. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now. Audiences want more digitally-driven experiences. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Unbounce

MAY 15, 2019

Then I get to the landing page, and I have no idea why I’m here: What’s a “personal representative”? But when it comes to the Google Ads, “personal representative” takes up too much space and probably drives lower CTRs. Landing page templates now come pre-built with elements based on user psychology and motivation.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Outreach

OCTOBER 19, 2020

According to Forrester, B2B buyers in particular have interactions with an average of nine different roles before they make a purchase. You can then send personalized messages to these customers and schedule special sessions to learn about their needs and success rates. Schedule Regular Check-ins with Customers Using Tasks.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Outreach SMS 52

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan : Be honest, be open, transparent, be a person, be real.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Metadata

SEPTEMBER 14, 2020

That’s 96,000 cold calls, templated emails and Linkedin requests per year!) You know the ones I’m talking about: expensive gifts, swanky in-person events, ad spam, and personalized content. While G2 broke ABM into 8 subcategories, Forrester isn’t adapting to this new reality. That’s not ABM, that’s just common sense.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

markempa

DECEMBER 12, 2016

I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality. Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. So how do you humanize your marketing?

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Marketing Insider Group

DECEMBER 22, 2011

Step-by-Step Templates for Mapping your B2B Content [link]. RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? Here is Forrester B2B Technographic link [link] from @ bengrossman #smplus. e6e6e6 ;'> April 7, 2011 11:44 am via Tweet Button Reply Retweet Favorite.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

MAY 13, 2015

This Inbound Methodology Syllabus template is a guideline for a 15-week class. 2) An Email Template for Reaching Out to Guest Lecturers. Try to find a connection with the person you are reaching out to. If you need to send a cold email, play up any prestige or connection your school has to the person you are reaching out to.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Content Standard

SEPTEMBER 27, 2017

As content strategy currently stands today, whether you’re working on an enterprise-level company or developing a personal brand, most thought-leadership material and approaches seem to boil down to one of three archetypes. Some brands very obviously align well with this stance: Take for instance market research giant Forrester.

Thought Leadership 44

Thought Leadership Forrester Education Enterprise Management 44

Content Marketing Institute

MAY 8, 2018

And you can use it to deliver more personalized communications or aggregate it with other CRM information to improve your targeting efforts. Brand #apps get you access to users’ info to aggregate w/ other CRM info to improve targeting, says @joderama. Click To Tweet. Takeaway: Help consumers unpack a complicated process.

Brand Identity 97

Brand Identity Branding Ad Building Work Management 97

PathFactory

JUNE 28, 2023

PathFactory’s Director of Pre-Sales Solutions Consulting Tim Dubroy Shares Four Ways To Use Templated Experiences I know what you are thinking, a top-X number list? In-Person Event (Booth) Product Guided Tours We took this idea and ran with it at the recent 2023 Forrester Summit. I didn’t think I was reading The Huffington Post!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Hubspot

MARCH 15, 2019

market research, professional goals, buyer personas ) but also to you personally. With business goals and research in hand, don't forget to think about what you want personally , too. Likewise, if you don't have personal goals and plans for your own mental health, you won't be as effective in running your business. Look online.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Marketing Insider Group

AUGUST 31, 2020

According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. Set up an automated and personalized drip campaign for your leads.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Engagio

JANUARY 5, 2021

Focusing on the customer’s buying experience with personalized content is more important than ever. As a result, there’s an increased demand for personalized, relevant experiences. 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ).

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” There’s power in its personalization. Are you using a responsive template? ” That’s not surprising.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Interactions

SEPTEMBER 30, 2018

According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. 93% of marketers think personalization at scale is attainable but 58% aren’t sure how to do so. A good customer experience must be relevant.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

ConvertKit

MARCH 25, 2020

Adding a video to your landing pages lets you fit all your personality and wisdom into one page. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 Wistia has an excellent script template right here to give you a head-start. Video landing pages. million words.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Valasys

AUGUST 12, 2019

Since ABM requires more account-level personalization than traditional methods, it has historically been a dearer practice for the marketers more to implement an ABM program. ABM is used to execute tailored & personalized programs & campaigns based on deep customer insights.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

The ROI Guy

FEBRUARY 15, 2011

Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. . ► October (8) Tech Marketers May Need to Rethink Budgets for 201. They do if they are. Is Marketing Too Busy?

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 20, 2011

Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. . ► October (8) Tech Marketers May Need to Rethink Budgets for 201. They do if they are. Is Marketing Too Busy?

SMB 40

SMB ROI Marketing Budget Work Management 40