Biznology

JANUARY 14, 2013

Here are 21 stats that show most CMOs leap before they look at ROI. source: Forrester ). source: Forrester). When asked which attributes they will need to be personally successful over the next three to five years, 28% said technological competence, 25% said social media expertise and 16% said financial acumen.

Stats 80

Stats ROI CMO Forrester 80

Strategic-IC

NOVEMBER 10, 2020

It’s just aiming at a more well-defined area of that funnel, and treating your best buyers in a much more personal way. Forrester Research. Account based marketing is more targeted and personalized versus spray and pray, where you’re just trying to capture anyone in your net. Justin Gray, CMO, LeadMD.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Using Personas increases email open rate 2-5 times (Forrester). SiriusDecisions). DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

Here are some sales stats that you may find shocking: According to Forrester, 68% (of prospects) want to connect with sales during the consideration stage , after they’ve researched the options and come up with a short list. What do these stats tell me? Why don’t we route leads to the appropriate person for follow-up?

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Martech Advisor

NOVEMBER 25, 2019

We all know that our success as marketers depends on delivering relevant, personalized and impactful experiences to increasingly demanding and fickle customers. So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Learn More: Insights from the Personalization & CDP Summit.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Principal Analyst, Forrester Research. Personal views only. Transparent volume stats for nearly every asset & exchange. Followers: 3,699. Charles Betz.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. There’s power in its personalization. ” Are you among them? Why it’s Important to your Strategy. ” That’s not surprising.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Interactions

MARCH 25, 2023

Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. Speak to them personally. Buyers are the ultimate arbiters for engagement.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Contently

APRIL 10, 2017

Today, marketing technology can essentially be mapped to five key functions: governance, planning, production, utilization, and activation, as established by Forrester’s 2017 Wave Report. I’m not the first person to advocate for more marketing data. Marketers who only look at performance metrics are going to fall behind.

Advertising Benchmark 114

Advertising Benchmark Forrester CMO Stats 114

Hubspot

JANUARY 18, 2012

If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance. Stats to Set the Stage for Lead Nurturing. Source: Gleanster Research) Tweet This Stat. Source: Gleanster Research) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Hubspot

NOVEMBER 18, 2011

So we've compiled some super cool stats and data to help paint the picture of what's going on in the marketing automation industry, illustrate the key challenges marketers are facing, and show how marketing automation has helped address those problems. Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This!

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Conversica

SEPTEMBER 30, 2021

Conversational Intelligence delivers personalized human-like conversations at scale. Also known as Conversational AI , this technology provides more personal interactions between potential customers, accounts, and contacts without having to engage an actual member of your company’s teams. Conversational AI in Stats.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Hubspot

JUNE 29, 2012

Tweet This Stat! Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

JULY 31, 2013

17 Must-Read Stats About Website Design and Optimization. Source: Econsultancy ) ( Tweet This Stat! ). Source: Forrester Research ) ( Tweet This Stat! ). Source: Keynote ) ( Tweet This Stat! ). Source: Mobile Joomla ) ( Tweet This Stat! ). Source: MarketingSherpa ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Porch Group Media

JANUARY 26, 2021

Step 1 – Personalize the Experience. Personalization is about knowing who your customers are and then delivering personalized offers, experiences and messaging to them across multiple channels. Technology goes hand in hand with delivering personalized experiences. Meeting Consumer’s Expectations.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Biznology

OCTOBER 2, 2014

Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) million words, according to Forrester Research. On the surface, it would seem like shorter videos would see higher completion rates than long-form ones, but the stats do not back that up.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

The Mx Group

SEPTEMBER 11, 2018

Forrester ). If you’re building a case for why content marketing is important, I hope these stats will help you drop the mic at your next presentation to management. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. CMI, ICC, Contentful and Publicis.Sapient ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Hubspot

DECEMBER 14, 2012

(Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Moz

JANUARY 14, 2020

More and more budget flowed to search to win exposure to the cherished searcher — that person pounding on their keyboard with their credit card between their teeth, drunk on the newfound novelty of online shopping. This stat summons the final wag for the long-tail of smaller specialist retailers.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

The ROI Guy

JANUARY 25, 2017

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. And CXO buyers rely heavily on peers – both in collaboration and in comparison.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester). Number of personas : 2–4.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

EveryoneSocial

JUNE 10, 2020

Here are some social media stats that show the sheer power of social media today: Nearly 50% of the world’s population uses social media. Forrester ) Twitter has more than 330 million monthly active users. Forrester ) Twitter has more than 330 million monthly active users. That’s over 3 billion users worldwide.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Litmus

MAY 4, 2021

As an example, if your email marketing team consistently creates beautifully written prose and design, but doesn’t understand email insights beyond open and click-through rates, you have an opportunity to elevate your program with key engagement insights for better personalization. Hands—Agile marketing isn’t a buzzword; it’s mainstream.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

SnapApp

AUGUST 16, 2018

According to Forrester, 80% of executive buyers believe that sales has exclusively their own interests in mind — this means creating content to fill the trust gaps is critical to actually opening up a conversation with a prospect. See the maturity assessment in action. Why is it better for today’s buyers? Final Thoughts.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

Stevens & Tate

FEBRUARY 1, 2021

In order to combat the potential adverse effects, Facebook has announced plans for users still allow tracking for personalized ads. Influencer Marketing: Social media influencer market stats and research for 2021. Users with iOS 14 will receive a prompt asking to use their app and website activity. More details here.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

SnapApp

JANUARY 15, 2019

Remember, too, how much value B2B buyers put in personalized content these days. In fact, 72 percent of them say , “I expect vendors to personalize engagement to my needs.”. These buyers expect a personalized experience, which means they expect to have content designed for them. And the longer a document is, the more they scan.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Porch Group Media

OCTOBER 9, 2019

Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester). Teens use these teens frequently, with 70% using these channels more than once a day. Customers reach brands across an average of seven social media channels (Pew).

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

SnapApp

AUGUST 16, 2018

According to Forrester, 80% of executive buyers believe that sales has exclusively their own interests in mind — this means creating content to fill the trust gaps is critical to actually opening up a conversation with a prospect. See the maturity assessment in action. Why is it better for today’s buyers? Final Thoughts.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Personalization. A survey by Epsilon found that 80% of consumers are more likely to buy when brands offer experiences personalized to them.

B2B 52

B2B Marketing Management Case Studies Paper 52

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Twitter is Disproportionately Popular with African Americans&# with some stats put to it.

Social Media 159

Social Media Media Stats Statistics 159

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Terminus

MAY 8, 2020

Sales and marketing can then work together and use this data to orchestrate targeted web ads, personalized email ads, direct mail, web personalization, or any other marketing plays that “heat up” these accounts. The quote above is from the same Forrester Consulting study we referenced earlier. million and an ROI of 313%.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Smashmouth Marketing

FEBRUARY 22, 2009

Tweet some key ideas or stats. Laura Ramos from Forrester wants to know what the panel thinks about social media marketing as it pertains to sales 2.0?" Such as: damphoux : [link] @mvolpe from @hubspot responds - Inbound vs Outbound Marketing #sales20 Share a speaker's quote. Requests for information.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

Tweet some key ideas or stats. If someone makes a statement with a great soundbite of stats, such as something on my favorite topic, appointment setting programs , tweet it. Laura Ramos from Forrester wants to know what the panel thinks about social media marketing as it pertains to sales 2.0?". Share a speaker's quote.

Conference 100

Conference Tips Broadcasting Salesforce.com 100