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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Does it seem unattainable for your small business?

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement. When a business opens, they hire new staff. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change.

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Power Opinions - BANT is BUNK … Revisited

ViewPoint

BANT is not dead in high traffic, SMB offers. If the right person has the right pain and is in your target market, work the deal.". In other words, what environment is the purchaser in and how can a sales person leverage that context to make a compelling case for their product or service?". Jeff Ernst (Forrester).

Opinions 120
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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan : Be honest, be open, transparent, be a person, be real.

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What Is an Account Based Marketing (ABM) App, Anyway?

InsideView

The rankings were based on ratings by more than 1,500 Enterprise and SMB buyers, along with RIA’s own evaluation of each vendor’s ABM execution and strategy. A key concept of ABM is this more personalized touch. InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. .

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9 Companies Using Live Website Chat in a Creative Way

Hubspot

And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy - particularly in the SMB space, where deals are still built on relationships. Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective.