SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Influitive

OCTOBER 21, 2015

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Stronger personal relationships. Advocate marketing programs can help employees enjoy their jobs more, and in turn, provide better service to customers.

Forrester 100

Forrester Marketing Management B2B Marketing Word of Mouth 100

Marketing Insider Group

SEPTEMBER 14, 2020

Limits customer lifetime value as they are not getting top-to-bottom engagement needed for customers to utilize the full portfolio of services. Sales Is Calling for More Personal Account-Based, Conversational Support to Win, Protect & Expand Specific Accounts. Closes 30 – 35% of the time.

Differentiation 182

Differentiation Enterprise Management Work Management Marketing Management 182

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. Intelligent Talent Recommendations uses machine learning to tap into our industry-leading talent network and serve automatic, personalized recommendations based on your content strategy.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician.

Conference 197

Conference B2B Forrester Marketing Management 197

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Brian Reid Brison LLC Contact M. Score: 39.47

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Heinz Marketing

MAY 17, 2023

The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies. Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. So, how do you win in this crowded arena?

Analytics 52

Analytics Personalization Automation Case Studies 52

Contently

APRIL 19, 2016

Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. One person might ask, “How do I get this thing to turn off?” And that means answers, fast.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Heinz Marketing

MAY 17, 2023

The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies. Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. So, how do you win in this crowded arena?

Analytics 52

Analytics Automation Personalization Optimization 52

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 139

Lead Ranking Forrester Lead Scoring Cross-Selling 139

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Some of those changes will be temporary pending a time when financial transactions can again be handled live and in person.

Work Management 118

Work Management Marketing Management Service Planning 118

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

ClickZ

AUGUST 21, 2019

“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” Currently, just one in five organizations effectively personalize their content at scale. There’s no room to slip up: Personalize, or else.

Organization 105

Organization Personalization Effectiveness Forrester 105

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Chat relies on personalization, and if you want to do personalization well, you need to have data.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). But, many businesses still question the effectiveness and practicality of AI.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Chat relies on personalization, and if you want to do personalization well, you need to have data.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Martech Advisor

DECEMBER 17, 2019

New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences. As a result, B2B leaders looking to differentiate their customer service from competitors are struggling. Today’s B2B marketplace has shifted significantly.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They might request consultations, participate in demos, or ask more specific questions about your products or services. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Marketing needs to do a better job of communicating on a one-to-one level and connecting what our products and services can do to make people happy. Of course, that’s still nowhere near what a sales person would consider a lead.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

PathFactory

JULY 18, 2022

In this blog, we’ll look at why micro-personalization is important, how it’s different than traditional “personalization,” and when you can expect it to hit the B2B marketplace. Why you need to use b2b content personalization to micro-personalize your website. Doing it at scale is the challenge. “80%

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. The main culprit for the decline is a move to self-service. Another sign as to “The Death of a Salesman”? So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Zoominfo

JANUARY 23, 2021

Additionally, according to Forrester, organizations with growing annual revenues of 10% or more do a better job measuring and describing customer-lifecycle value (retention rates, customer lifetime value, customer satisfaction and customer advocacy). With increased innovation, there are greater selling opportunities for account managers.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Buzz Marketing for Technology

DECEMBER 19, 2012

Posted in CRM eCommerce Personalization. Amazon.com certainly set the gold standard for best practices in personalization—with its unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits. Consider financial services as an example. Following the Leaders. The Path to CRM Nirvana.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Vidyard

MARCH 13, 2018

But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way. Not-for-Profits Boost Donor Engagement with Personalized Video Donors are the lifeblood of most not-for-profit organizations.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Marketing Insider Group

DECEMBER 8, 2020

People shop for services and products differently, even in the B2B realm. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. Why the Change?

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

Unbounce

MAY 8, 2019

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Have a Personality. Your brand personality will vary and shines through in your brand voice and tone. The idea is for the personality to be authentic and genuine, embodying whom your audience will trust.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Only B2B

APRIL 3, 2024

According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. Personalize outreach messages: Tailor compelling outreach based on the prospect’s unique needs and interests derived from intent data. ” – Dillon Allie, VP of Client Services, HDMZ.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

DemandBase

JULY 16, 2020

Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. For example, in a survey of 500 marketing professionals by Rapt Media, over 80% stated content personalization as their biggest challenge. We have been down this road before.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. Provide personalized insights and educational resources to capture your prospect’s attention as they progress through the sales funnel.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Seismic

MAY 15, 2019

Today’s financial services CMOs have a lot on their plates. In fact, according to research from Forrester, 94 percent of marketers can’t tie their content directly to sales execution. In fact, according to research from Forrester, 94 percent of marketers can’t tie their content directly to sales execution.

Work Management 45

Work Management Marketing Management Service Forrester 45

Biznology

JULY 5, 2017

Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. Focus on personalization: To improve sales, offer personalized advice based on each visitors’ past experience. Believe me, it works.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163