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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester.

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Report: Marketers Feeling More Pressure to Improve the Customer Experience

KoMarketing Associates

Despite this increase and mounting pressure on marketers, there may be potential to improve by shifting to personalization. Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience. This is compared to the 35% who said the same back in 2019.

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Report: Marketers Now See Virtual Events as a Permanent Part of Their Strategy

KoMarketing Associates

Forrester recently partnered with Airmeet to publish the “The Right Virtual Event For The Right Audience Is A Catalyst For Growth” report, and statistics indicated that 32% of respondents intend to host more virtual events within the next 12 months. In-Person B2B Marketing Events Continue to Rebound. This is compared to 20.6%

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Marketers Need a Mindset Reset for B2B Personalization

Marketing Interactions

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). But it’s not working out very well.

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Only 46% of Marketers are ‘Somewhat Satisfied’ With Their CX Performance

KoMarketing Associates

Alchemer and Forrester published the “Why Customer Experience Programs Miss Their Mark” report, and data indicated that most marketers (86%) are going to make improving CX a “high” or “critical” priority over the next 12 months.

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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. The top use cases, not surprisingly, are content creation and personalization for GTM activities. This is a similar trend reported in the 2022 report , as well.

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

They offer insights into website visits, search queries, social media activity, and more. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. This personalized approach fosters stronger engagement and drives conversions.