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Top loyalty management software solutions: Forrester report by Comarch

Martech

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What are the main criteria that Forrester evaluated its participants on? Let’s dive into it.

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Report: Marketers Feeling More Pressure to Improve the Customer Experience

KoMarketing Associates

Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience. This is compared to the 35% who said the same back in 2019.

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Report: Marketers Still Challenged to Strategize Around Customer Experience

KoMarketing Associates

B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge. In Q1 of 2021, approximately 81% of marketers said that they expected personalized marketing to have an influence on their overall strategy.

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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester.

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Report: Marketers Now See Virtual Events as a Permanent Part of Their Strategy

KoMarketing Associates

Forrester recently partnered with Airmeet to publish the “The Right Virtual Event For The Right Audience Is A Catalyst For Growth” report, and statistics indicated that 32% of respondents intend to host more virtual events within the next 12 months. In-Person B2B Marketing Events Continue to Rebound. This is compared to 20.6%

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Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). HJS: Marketers scored a mere 2.26