ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. The report highlights three of the most important areas they weighed: Impactful experience, specifically driven by search, personalization , promotions, and AI-infused analytics. Of those, SAP and Salesforce led the pack.

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

Marketing Interactions

SEPTEMBER 30, 2018

According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. 93% of marketers think personalization at scale is attainable but 58% aren’t sure how to do so. A good customer experience must be relevant.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Adobe Experience Cloud Blog

MARCH 14, 2013

This usually means allocating the deal to the source of the first person from that company, or to the key person. Three people were involved in the deal: Person A attended Tradeshow 1 and Seminar 2, Person B attended Tradeshow 1 only, and Person C was sent Direct Mail 1 and clicked to the website. Definition.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48