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Since ABM is all about highly targeted , personalized campaigns to win specific accounts, the need to have a robust foundation – insight is necessary. Let’s dive into how insight helps to fuel ABM programs: Personalization at scale. The overall reason for companies behind implementing any ABM program is personalization at scale.

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B2B Lead Management Market Heats Up

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Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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