B2B Marketing Exchange

MARCH 4, 2024

Over the first two days, industry luminaries graced the stage, covering topics ranging from AI to ABM, and yes, even musicals! Phyllis Davidson from Forrester set the tone with her keynote, drawing parallels between B2B content strategies and the evolution of Taylor Swift’s success.

B2B Marketing 52

B2B Marketing B2B ABM Account Based Marketing 52

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong. That’s a big improvement.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. For example, in a survey of 500 marketing professionals by Rapt Media, over 80% stated content personalization as their biggest challenge. We have been down this road before.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Airbnb has a deep understanding of the customer’s journey.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

KoMarketing Associates

SEPTEMBER 26, 2018

Although B2B marketers have a wide range of ways to reach out to their target audiences, new research suggests that B2B buyers are still interested in phone calls and virtual appointments. This is according to new research from TimeTrade, published in the “What Buyers Want: The State of the B2B Buyer Experience” report.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Marketers recognize the need for MPM.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

SpotMe Blog

JULY 21, 2023

With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. This type of software provides an easy way for people to sign up for your event, whether it’s an in-person event , a virtual event , or a hybrid event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Get a more complete understanding of the changing B2B marketplace by reading the Forrester report, The Future of B2B Marketing. .

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Personalized content. The beauty of zero-party data is that it’s ideally suited for personalizing consumer content. At the same time, marketers are advised to “ personalize or perish.”

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. But have all the meaningful differences between B2B and B2C marketing really disappeared?

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

ANNUITAS

FEBRUARY 7, 2023

Forrester/SiriusDecisions has noted the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. Significant. After implementing a transformation program, ANNUITAS’ clients see a 4–10x improvement in lead-to-revenue conversion. Consider naming a Chief Growth Officer.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. 2: Personalization. And sales are very good.

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Only B2B

SEPTEMBER 21, 2023

Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months. It’s highly effective because it considers a broad range of data points, including historical data and online behavior.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Martech

AUGUST 3, 2022

A brand wants to engage with the customer and give them the best cereal or the best personal care item. Because of this, it can provide brands with hard-to-get, first-person consumer data. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester.

Media 90

Media Allocation Advertising Agencies Network Marketing 90

Velocity Partners

JUNE 27, 2023

Now, with a recession looming, attracting (and keeping) the best people will dictate how turbulent the next few months will be: Forrester is calling 2023 a “talent-constrained recession”. It’s the culmination of a range of factors like purpose, culture and meaning. These represent small, but fundamental differences in personality.

Work Management 78

Work Management Demand Generation Agencies Communities Forrester 78

ClickZ

FEBRUARY 2, 2021

And there are a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. This poses significant problems for marketers: the amount of data can be overwhelming, while any inaccurate or non-personalized content can destroy a relationship with a customer.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

SpotMe Blog

OCTOBER 7, 2023

It gives them a convenient way to access schedules, build personal agendas , take notes, rate sessions, and connect with other participants. By using QR code badge printing at check-in, you can easily scan HCPs’s personalized codes throughout the conference to access their profile information.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Contently

APRIL 19, 2016

One person might ask, “How do I get this thing to turn off?” ” And a third person could say, “What does the future hold?” ” (That person probably took one too many philosophy classes in college.). Addressing feedback varies a lot depending on the situation. And that means answers, fast.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Martech

DECEMBER 8, 2021

One challenge B2B marketers face is making sense of the vast range of job titles and department names used across their target accounts. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. That includes B2B buyers, of course.

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

Terminus

JANUARY 31, 2023

Terminus earned a differentiated rating in the orchestration design, engagement channels, personalization, advertising, account and buying group selection prioritization, roadmap, and market approach criteria. The Forrester New Wave evaluated 10 category providers according to offering, strategy and market presence.

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Albert

AUGUST 10, 2018

The ever-present pressure to provide consumers with increasingly personalized messaging has made cutting-edge AI marketing tools all but essential. According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. by Mark Kirschner.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Conversica

SEPTEMBER 30, 2021

Conversational Intelligence delivers personalized human-like conversations at scale. This differs from other technologies which require a range of pre-determined conversation flows. Natural Language Processing is AI’s ability to understand what a person is saying to pull out the pertinent information.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Establish customer-centric B2B lead generation tactics in 2022 if you want to focus personalized marketing to convert more leads to sales. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

DotDigital

JUNE 14, 2021

But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. What has Apple done?

Privacy 98

Privacy SMS Opt-out Open Rate 98

Only B2B

AUGUST 21, 2023

Automated B2B list building presents a range of benefits that go beyond efficiency. These systems can send personalized emails, follow-up messages, and content based on lead behavior and preferences. These regulations dictate how personal data should be collected, stored, and processed.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Hubspot

NOVEMBER 12, 2018

Feedspot named The Retail Doctor’s blog the best retail blog & website for 2018 , and reading it will teach you a broad range of retail topics, spanning from holiday shopping strategies to dealing with bratty kids in your store. Forrester Retail. Recommended Read: How Should You Handle Shoppers With Bratty Kids In Tow?

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

KoMarketing Associates

MAY 30, 2017

Their third annual report helps B2B marketers evaluate their own priorities, investments, and objectives against a range of focal points. They also looked at how high-performing marketing teams approach marketing intelligence and customer experience, and key insights on primary digital marketing channels. KPCB’s Internet Trends Report.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Martech Advisor

DECEMBER 12, 2019

You can expect to gain useful insights on content and experience management, personalization, and branding strategies, along with great networking opportunities. Even for marketing and CX professionals from other industries, it promises deep learning through a varied range of topics of discussion.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Porch Group Media

JANUARY 26, 2021

Step 1 – Personalize the Experience. Personalization is about knowing who your customers are and then delivering personalized offers, experiences and messaging to them across multiple channels. Technology goes hand in hand with delivering personalized experiences. Meeting Consumer’s Expectations.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Madison Logic

SEPTEMBER 21, 2023

You can choose between standard display creative, such as banner ads, or a range of rich media alternatives when crafting their campaign strategies. Banner ads provide a visual and highly targeted way to deliver personalized messages and content to specific accounts. Utilize multiple data sources to target the right accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Zoominfo

JUNE 27, 2022

All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

NuSpark Consulting

FEBRUARY 5, 2017

According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. Making it Personal. Personalization is a powerful component of account-based marketing, with content that specifically addresses the target’s business far more likely to get a response.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. In our always-on, buy anything anywhere world, customers want their buying experiences to be personalized, dynamic and convenient, and B2B buyers are no different.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

ClickZ

AUGUST 27, 2020

According to Forrester research, over three-quarters of US adults belong to at least one loyalty scheme. This can range from ecommerce to transport to food delivery to streaming and on-demand delivery. Knowing how you can build a promotional stack that integrates with broader martech is essential. Loyalty. .” Customer success.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. It’s a great way to stand out, a better way to educate, and the next best thing to being there in person when it comes to connecting on an emotional level. Winner: Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117