markempa

DECEMBER 15, 2010

Personal Branding Dan Schawbel Guy Kawasaki Being Peter Kim CC-Chapman.com Chris Koch’s B2B Marketing Blog Conversation Agent Dianna Huff’s B2B MarCom Writing Blog Inside the Marketer’s Studio Marketing Interactions The Funnelholic Seth Godin Six Pixels of Separation Awaken Your Superhero Digital Body Language ChrisBrogan.com.

Eloqua 120

Eloqua Blogger PR Forrester 120

Vidyard

MARCH 7, 2017

As a top global communications executive, Shannon has been recognized on PRWeek’s Power List, The Holmes Report’s Influence 100 and Business Insider’s THE PR 50: The Best Communications Pros In Technology for her roles in communications and marketing.

CMO 65

CMO Linkedin Enterprise Management Press 65

Moz

JANUARY 14, 2020

Online PR and display deliver conversions. More and more budget flowed to search to win exposure to the cherished searcher — that person pounding on their keyboard with their credit card between their teeth, drunk on the newfound novelty of online shopping. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Vidyard

MARCH 7, 2017

As a top global communications executive, Shannon has been recognized on PRWeek’s Power List, The Holmes Report’s Influence 100 and Business Insider’s THE PR 50: The Best Communications Pros In Technology for her roles in communications and marketing. More Information: Vidyard Careers; [link]. Vidyard Press Kit: [link]. About Vidyard.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

As a top global communications executive, Shannon has been recognized on PRWeek’s Power List, The Holmes Report’s Influence 100 and Business Insider’s THE PR 50: The Best Communications Pros In Technology for her roles in communications and marketing. More Information: Vidyard Careers; [link]. Vidyard Press Kit: [link].

CMO 50

CMO Linkedin Enterprise Management Press 50

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

It is the marketer’s answer to the challenge they face in the Engagement Economy and it’s the ability to deliver personalized and connected messaging at scale and creating authentic relationships with your customers to drive the idea of wantedness. Bill George ’s The Discover Your True North Fieldbook.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Content Standard

DECEMBER 4, 2017

But I am far from the first person to put this point of view into writing. For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product. And, just like a new product, marquee thought leadership content needs a go-to-market strategy, including PR and distribution.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 100

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). ON-PAGE IMPLEMENTATION: A good SEO person performs these services. This occurs through a blog, newsletter, PR releases, and social media sharing. 31% click through to the websites in the first position of natural search (source: MOZ ).

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Ranking 80

The Lead Agency

OCTOBER 4, 2017

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly. Example 9: Wordsmith Financial PR News Releases.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. Lori Wizdo, Forrester Research, Inc. About: Principal Analyst at Forrester Research focusing on Technology Marketing. Simply log in, click the link and then click the plus sign to register for this session.). Why famous?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Ambal's Amusings

AUGUST 27, 2010

What determines the differences is the problem the content is addressing and the perspective of the person concerned with solving it. The focus of the business person is facilitating faster, more informed decisions in relation to product design. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview.

Work Management 100

Work Management Marketing Management B2B Business 100

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Biznology

MAY 27, 2010

Like Forrest Gump's momma told him, "Stupid is as stupid does," the same applies to Facebook. The little person is who really matters here. is great fodder for the PR department but at the end of the day this whole thing is about money. Bottom line is that Facebook is about money. Here are just a few observations. Money talks.

Facebook 80

Facebook Wikipedia Privacy Forrester 80

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. We brainstorm together, share expertise and lessons learned, offer recommendations for new contacts, marketing and sales approaches, speaking and book writing, personal learning and more. We simply must take the first step - to connect on a personal, open and honest level.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Isn’t that worth the 5 cents per contact that Flowtown charges? Im Jay Baer.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

markempa

AUGUST 30, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. What do you think of this approach?

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Hubspot

JUNE 28, 2012

4) Forrester Research. Forrester Research is an independent research company that prides itself on its objectivity and pragmatism, which is why this cover photo is so appropriate! 5) PR 20/20. Oh, PR 20/20, you heartbreakers! Second of all, what's cuter than that little smiling stick figure guy flying the red plane?

Facebook 28

Facebook Creativity Demand Generation Agencies Paid Search Agency 28

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). link] [link] Van Santen Netwerk Social media strategie: pro-actie of re-actief?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Statista) 80% of businesses deem personalization as essential for growth. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Ascend2) 34.1% billion by 2026.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Marketing Insider Group

JANUARY 6, 2020

The best marketing conference for one person may not even make it into the top 10 for someone else. It may well be the case that you’re keen to get insights or meet a particular speaker in person, in which case you can narrow down your list to the events that this person will be speaking at. Friends of Search Amsterdam.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. I’ve played with social media at a personal level and now it’s time to take it up a notch. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. A few weeks later during a conversation with Peter O’Neill, a top analyst at Forrester, he also confirmed that a lot of people and even companies are afraid of creating content. I’ll admit, I was scared.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

WebMarketCentral

MARCH 16, 2009

Member Communities’ has overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications." Facebook is the ninth-most popular site on the web overall, and also among the "stickiest" with the highest average time per person spent on the site of the top 75 online brands.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

NOVEMBER 16, 2009

6 cures for common SEO mistakes by iMedia Connection Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them. He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7

SEO 20

SEO Forrester Best Practices Adwords 20

Top Rank Marketing

OCTOBER 13, 2023

” Dan Swift, Forbes Councils Member How B2B Marketers Can Embrace AI Tools AI tools in B2B marketing play a role in content creation, data analysis, personalization, and automation. PR NewsWire Sprinkr Influencer Campaign Awarded Socialverse 2023 – Campaign of the Year! million users and some 1.8

Social Media 100

Social Media B2B Marketing Demand Lead Ranking 100

Convince & Convert

JULY 28, 2010

I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in. Great list, looks a lot like the discovery we do prior to content planning. Im Jay Baer.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. Your personal social channels are important. So, why are some of us dragging our feet?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Convince & Convert

SEPTEMBER 21, 2010

That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Personally, one gripe I have with popular solutions out there is the latency in acquiring the data posted live. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post.

Social Media 155

Social Media Media Paid Content Work Management 155

SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Webinars are inexpensive to produce compared to in-person events. Make eye contact with your webcam as much as possible to make a personal connection with your viewers.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Hubspot

AUGUST 20, 2019

Each person spends an average of 2 hours and 22 minutes on social networks and messaging. PR Newswire ). PR Newswire ). Forrester ). To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Emarketer ). GlobalWebIndex ). Globalwebindex ). Hootsuite ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Convince & Convert

DECEMBER 10, 2014

46% percent of consumers trust online reviews, while only 15% trust posts by companies or brands on social networks , according to a report by Forrester Research. The idea is to make sure people know when a person making an endorsement is compensated. Company vs. Personal Accounts. Why does the FTC care?

Twitter 162

Twitter Ideal Customer Profiles Paid Search Agency Advertising Agencies 162

Hubspot

MAY 16, 2014

There used to be a myth that PR was reserved for big brands with deep pockets. But for Beyoncé, it’s a full-blown PR crisis. As it turns out, all the clout, money, and connections in the world can’t save you from media scrutiny if you overlook one fundamental detail of PR: You have to tell your story.

PR 28

PR Press Public Relations Viral Marketing 28

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. 70% of buyers surveyed say that the ability to shop in-person at a brick and mortar store is vital when choosing which brand or retailer to purchase from. Optinmonster).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

WebMarketCentral

NOVEMBER 12, 2008

You can unfollow me if you like."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools.

Twitter 20

Twitter SEM Tools Practices 20