Tomorrow People

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8 key tips for marketing to existing B2B customers

Tomorrow People

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. Because of this reason, customer retention should be a key priority.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

According to Forrester, more than 75% of U.S. And because the metaverse is still in its early stages, assign a specific person within your company to keep track of the latest tech developments so everyone can stay in the loop. Why it’s time for B2B organisations to pay attention. Most B2C brands have readily embraced it.

article thumbnail

How the metaverse will transform the future of B2B marketing

Tomorrow People

According to Forrester, more than 75% of U.S. And because the metaverse is still in its early stages, assign a specific person within your company to keep track of the latest tech developments so everyone can stay in the loop. Why it’s time for B2B organisations to pay attention. Most B2C brands have readily embraced it.