The Effective Marketer
MAY 3, 2011
Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company.
The Effective Marketer
MAY 9, 2011
So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case).
The Effective Marketer
MARCH 9, 2010
Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me?
Expert insights. Personalized for you.
100 
Let's personalize your content