Sales Engine
MARCH 31, 2016
You have to build what Forrester calls a contextual marketing engine. Something that leverages real-time analytics and insights to personalize and automate that customer experience. Getting the right content in front of prospects at the right time will always work, whether it’s in an email, in a blog, or in person.
Sales Engine
AUGUST 23, 2016
Intuitively, you probably know this, but because people are doing their own research about products and solutions to their problems, they don’t have to talk to sales person until they are ready to engage. In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor.
Sales Engine
OCTOBER 8, 2015
Intuitively, you probably know this, but because people are doing their own research about products and solutions to their problems, they don’t have to talk to sales person until they are ready to engage. In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor.
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