KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

MAY 23, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

KoMarketing Associates

JULY 17, 2018

Dun and Bradstreet recently commissioned a report by Forrester titled, “The B2B Data Activation Priority.” Additionally, 48 percent of B2B marketers said that they make decisions based on intuition or personal/company experience, rather than quantitative information and analysis.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

KoMarketing Associates

SEPTEMBER 28, 2017

When it comes to strategy, most respondents (50 percent) claimed that message personalization was the most effective tactic, followed by utilizing meaningful calls-to-action (38 percent). Sixty-three percent of marketers claimed they send promotional emails and newsletters, neither of which are typically personalized.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

KoMarketing Associates

JUNE 29, 2017

The “Elevate Your Email Marketing With a Customized Approach” report from SendGrid and Forrester found that email is the most commonly used marketing channel, with 82 percent of marketers saying they use it. Over the next 12 months, marketers intend to increase the level of personalization in acquisition, promotional, and triggered emails.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

KoMarketing Associates

JULY 3, 2017

New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. About 78 percent of respondents said that they were using email recipients’ first names in their email marketing campaigns for personalization purposes. More than a quarter (26.3

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

KoMarketing Associates

FEBRUARY 13, 2020

We know that data is absolutely essential for delivering personalized customer experiences. I’ll be diving into the importance of providing personalized customer experiences in a moment but, first, let’s talk about the common challenges marketers are up against. Create consistent yet personalized experiences across channels.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

SEPTEMBER 26, 2018

Furthermore, buyers also claim that their relationship with a company improves when they have the option to schedule in-person or virtual meetings to ease the buying process. On average, 88 percent of B2B buyers believe it is important to have live meetings or appointments with a company they may do business with.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. ABM promotes sales and marketing alignment by showing how the two should function as one ‘smarketing’ team that rallies around shared goals with targeted and personalized messages to best fit accounts versus two separate departments.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

JULY 20, 2017

Forty-six percent opt for a phone number to call, and 30 percent seek in-person engagement. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” report from Forrester Consulting and FPX recently looked at how B2B marketers are serving their customers and prospects.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

KoMarketing Associates

MARCH 24, 2014

Why It’s Notable : Pairing with an impressive following, Cisco lets visitors of their profile know exactly what they will get from the brand if followed by including a helpful description as well as a few other key members of the Cisco social team to follow for additional information or outreach, giving the brand a bit more of a personality.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

JANUARY 23, 2018

This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work. Meanwhile, you’ll also need to bring in your marketing automation guru – the person who will be actually setting up all these message sequences. It is a lot of work, but it will be worth it in the end.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MAY 30, 2017

This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business. Vidyard’s The Video Marketing Landscape. Jay Baer’s CMO Blueprint for Account-Based Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

MAY 21, 2013

On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc. Don’t be the person adding 10 hashtags to your posts. How do you make sure you’re optimized for search as a whole?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 14, 2013

Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. They can research and explore vendor information across a range of platforms and social networks. Marketers need to consider value beyond SEO.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

FEBRUARY 28, 2023

As personalization becomes more critical to customers, new research suggests that marketers who excel in this area leverage everything from data to content to satisfy their target audience. About 71% of Experience Leaders state that they have real-time access to omnichannel customer data to help with personalization. Approximately 41.5%

Marketing Report 216

Marketing Report Ideal Customer Profiles Marketing Management Advertising Agencies 216

KoMarketing Associates

JANUARY 18, 2018

Content Personalization. 60% of Marketers Have a Documented Personalization Strategy. Personalization of content has become a priority for B2B marketing teams, but about half are struggling with data quality, one of the critical components to successful personalization efforts, according to a Monetate study.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

JUNE 6, 2017

While many CEOs and other top executives prefer to “stay off the grid” when it comes to their own personal branding, doing just the opposite can have significant benefits for their organizations. It feels more personal. He frequently retweets this news, which is a more personal touch.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

KoMarketing Associates

JANUARY 28, 2020

Forrester reports that 92 percent of B2B purchases start with search, and B2B buyers are demanding personalized experiences. As a result, you likely have different offerings for a multitude of buyers. Content marketing opens the door for beginning conversations on a granular level.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

KoMarketing Associates

NOVEMBER 21, 2017

Especially since the next few weeks are likely reserved for 2018 planning, setting up client programs, considering business goals, and even scoping out your personal goals for the new year. Out of all channels, marketers cited in-person meetings, email marketing and content marketing as the top tactics for lead nurturing.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

MARCH 2, 2017

The important takeaway from Makiko Ara’s buyer journey mapping is that as much as 2/3 of the buying process is actually completed before the buyer even comes in contact with a person at your company. The immediate follow up graphic (again from Forrester and Analyst Lori Wizdo) is much more complex.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

KoMarketing Associates

MARCH 15, 2013

Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Personalization is Key. This is no secret but personalization is becoming more and more important and companies need to understand how to reach their market on an individual level.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. How you stay organized on a personal level? 61 percent of the most-effective B2B marketers meet daily or weekly with their content marketing team either virtually or in person.” – Content Marketing Institute.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120