| | | Fifth Gear Analytics | |  Forrester + Personalization | 6 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS NOVEMBER 16, 2010  10 Marketing Trends for 2011 Dave Frankland, in the aforementioned analysis by Forrester, said that “today’s firms are schizophrenic about customer segmentation.” Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. There have been similar terms in the past, such as “customer intimacy,” but engagement won’t be a short-term fad. | FIFTH GEAR ANALYTICS AUGUST 3, 2010  Customer Engagement: A New Spin on Customer Intimacy In fact, Jupiter Research (now part of Forrester), defines social marketing “as the practice of marketing to encourage user engagement by leveraging social media.”. Forrester Research (previously done under Jupiter Research) www.forrester.com. Kenyon Blunt. It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy. | | | | | |
| FIFTH GEAR ANALYTICS JULY 22, 2010  5 Steps to Clean up Your Marketing Campaigns With Old Spice Body Wash. Many marketers view this as a great social media success story, but as Augie Ray at Forrester pointed out, there are as many if not more lessons to be learned about marketing in general. Campaign Management Marketing Creative Marketing Strategy Personalized Communication Social Media david penz old spiceDavid Penz. The Internet is buzzing about Old Spice’s new viral video campaign. | FIFTH GEAR ANALYTICS JUNE 24, 2010  The Web Content Management Maturity Curve In March 2010, Forrester Research released its survey results on the evolution of Web Content Management in the corporate enterprise. Forrester Research). Analytics CRM Customer Data Integration Marketing Strategy Marketing Technology Personalized Communication Chris Dewey content management forrester research web cmsChris Dewey. Integration. Adoption and Distribution. | FIFTH GEAR ANALYTICS JUNE 17, 2010  A Hyper Digital World Still Leads to Offline Cash Register Sales. This led to the Clinton-era Wild West landscape of social media listening platforms that can personally attribute one’s every digital thought to their ZIP code, airline, and soda preference. According to Forrester’s Using Digital Channels to Create Breakthrough Multichannel Experiences : 53% of U.S. Forrester). Andrew Lucyszyn. Do you remember measuring web site hits? | FIFTH GEAR ANALYTICS JUNE 25, 2010  Should You Listen When Choosing a Listening Platform? Forrester Research reiterates these: Customers are more likely to trust online reviews from peers than a company’s marketing. I’ve heard this person and that person tell me why they love “Product X” over “Product Y.” Resources: The Listening Platform Landscape (Forrester Research). The Forrester Wave: Listening Platforms, Q1 2009 (Forrester Research). | | | | | | | |
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