Buzz Marketing for Technology

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. Here are five reasons why CMOs cannot ignore the power of personalization any longer, or they may soon be shutting their doors. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Overall, U.S.

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Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Amazon.com certainly set the gold standard for best practices in personalization—with its unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits. he potential impact of personalized marketing over the Web is undisputedly enormous.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” According to the U.S.

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Using Social Media to Deepen Customer Relations

Buzz Marketing for Technology

I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. When was the last time you had a truly personal interaction with a Contact Center employee? If that isn’t a wake up call for Technology Companies, I don’t know what is!

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States.

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Marketing’s Customers: an Oxymoron or Reality??

Buzz Marketing for Technology

A person who downloads the paper and opts into our database becomes a lead start (notice I didn't say lead). In a recent meeting with Forrester analyst Peter Burris he pointed out to me that this customer is not a customer of sales but a “customer of marketing”! How are you bringing in new customers?

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What’s your Social Media diet?

Buzz Marketing for Technology

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).