Biznology

JANUARY 16, 2017

It only took one conversation with a real person to make me a loyal Apple fan again. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I He used empathy to connect with me and soften my sentiment towards Apple. Sealed the deal.

Pricing 80

Pricing Price Loyalty Forrester 80

Biznology

JANUARY 14, 2013

source: Forrester ). source: Forrester). When asked which attributes they will need to be personally successful over the next three to five years, 28% said technological competence, 25% said social media expertise and 16% said financial acumen. (source: AdAge ). source: Marketing Charts ). source: BRITE Study). source: ( IBM ).

Stats 80

Stats ROI CMO Forrester 80

Biznology

OCTOBER 2, 2014

million words, according to Forrester Research. As a marketing tool, digital video should be taken very seriously – but that does not mean that your content should be dry or void of personality. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!)

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Biznology

SEPTEMBER 22, 2014

50%-70% of the buying process happens before salespeople get involved (source: Forrester ). You are almost 5x more likely to schedule a first meeting if you have a personal LinkedIn connection (source: Sales Benchmark Series). IBM saw an Increase of 400% in sales in a Social Selling Pilot Program (source: IBM ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

JULY 26, 2019

Perhaps, someday, that online support chatbot will be a haptic hologram sitting next to you: It will hold your hand and comfort you, knowing your personal history and preferences. Many AI developers acknowledge the flaws that exist today and keep promising that it will get better. You will communicate and even pay by brainwave.

Ethics 123

Ethics Case Studies Opt-out Forrester 123

Biznology

SEPTEMBER 14, 2015

Researchers at a Silicon Valley area university were polled in regards to Gens X and Y, revealing that after buying whatever their heart desired, participants responded that spending their money on an experience or on a person you experience it with would add to their quality of life for a more sustained period of time.

Brand Identity 80

Brand Identity Branding Top of Funnel Loyalty 80

Biznology

JUNE 19, 2014

Plus, mobility is all about the shift from personalization to contextualization. Personalization tailors content while contextualization tailors the entire experience–including content–by activating data about the customer’s situation in the physical world. Media is the vehicle for that. Sources: Google, Think Insights.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). ON-PAGE IMPLEMENTATION: A good SEO person performs these services. 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ).

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

MAY 27, 2010

Like Forrest Gump's momma told him, "Stupid is as stupid does," the same applies to Facebook. The little person is who really matters here. Personally, I am looking forward to a long weekend where I don't have to think about Facebook unless I am using it rather than it using me. Bottom line is that Facebook is about money.

Facebook 80

Facebook Wikipedia Privacy Forrester 80

Biznology

DECEMBER 6, 2012

The authors–Forrester Research practice leaders in customer experience Harley Manning and Kerry Bodine–interviewed more than 100 customer experience executives from around the world. Search was called out in only a few of their plans.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

NOVEMBER 6, 2013

Gen Live’s expectations for highly relevant and personalized content will rise. According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. They expect to “connect anytime, anywhere, and to anyone.”

Generation 80

Generation Planning Forrester SMS 80

Biznology

JULY 28, 2016

It’s all about personal connections. 20% on average, according to Forrester. Interestingly, my savvier students got it immediately. They intuitively understood the power of face to face in B2B marketing. Business buying is done through relationships,” said one. Business buyers buy from people they know and trust.

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

Biznology

NOVEMBER 6, 2018

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The full Forrester Report is available for download here.) Help salespeople develop their personal brands. ” Yikes. Like this post?

Tactics 137

Tactics Video Marketing B2B Forrester 137

Biznology

AUGUST 24, 2015

But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative. According to Forrester Research, “customer experience doesn’t drive behavior, customer loyalty does.”

Top of Funnel 80

Top of Funnel Brand Identity Branding Digital Marketing Funnels 80