Blogging builds corporate and personal credibility, positioning a company as having few credible substitutes in the marketplace. The Forrester report indicated that more than half of corporate blogs repurpose company news rather than provide thought leadership by company experts who can share their knowledge on a particular topic. In my post last week, I discussed how B2B companies can begin to eke out plans for a corporate blog. This week’s installment completes the article and gives some guidance on how to maintain a blog and earn readers once it is built. Taking a swing.