ANNUITAS

DECEMBER 16, 2014

Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. As mentioned in the previous prediction, according to Forrester, less than 15% of B2B organizations are connecting with their customers with effective content. Author: Carlos Hidalgo @cahidalgo is CEO/ Principal ANNUITAS.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

ANNUITAS

FEBRUARY 7, 2023

Forrester/SiriusDecisions has noted the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. What type of improvement can a company expect from investing in go-to-market transformation? Significant. Are the key processes to support improved CLV supported by the tech?

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

ANNUITAS

DECEMBER 11, 2023

The top use cases, not surprisingly, are content creation and personalization for GTM activities. Forrester sums up the opportunity: “[Marketing leaders must] promulgate the notion that it is marketing’s destiny to be the mastermind of growth despite the turmoil of turbulent times. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

MARCH 10, 2015

The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations. Tie this back to the report findings from BMA and Forrester: if marketers don’t know what to do and feel insecure, how can we find and recruit top talent to join our teams?

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

ANNUITAS

JULY 17, 2012

And herein lies the problem – wait for the buyer to be stamped and the sales person may find themselves without a seat at the selling table. From there your people then define the process; ensure that you have clean, complete and current data in order to segment and personalize; and create relevant content for the segments.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

And herein lies the problem – wait for the buyer to be stamped and the sales person may find themselves without a seat at the selling table. From there your people then define the process; ensure that you have clean, complete and current data in order to segment and personalize; and create relevant content for the segments.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JUNE 1, 2015

The B2B marketing and sales world was abuzz a few weeks ago when SiriusDecisions reported that the decline in importance of the B2B sales person, which has been reported by many, has been greatly exaggerated. If we do not, what if the newest Sirius research and that of CEB, Forrester and ITSMA are all correct?

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100