Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Buyer Persona Research. This premise still remains foundational to buyer personas.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. 90% of companies using Personas have been able to create a clearer understanding of who buyers are. We’ve all been there.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth. This is exactly where social media comes into play.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Instead, leaders can use the tools of buyer insight such as buyer research, buyer personas, and buyer journey mapping as a compass for the future.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Tony Zambito

MAY 26, 2021

Respected analyst firms such as Forrester and Gartner have used the phrase frequently. Especially as an idea to examine in buyer persona development. The origins of buyer personas are rooted in the understanding of goal-directed behaviors and mindsets. Sometimes it is used to describe the meaning of buyer enablement.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. 20:39] The Role of Buyer Personas in Driving Relevance – To truly understand the buyer’s perspective, Ardath emphasizes the importance of building accurate and detailed buyer personas. What can we do to change that?

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

InsightSquared

APRIL 7, 2020

According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. At InsightSquared, we had the incredible opportunity to hear directly from Anthony McPartlin, Principal Analyst, Forrester at our company kickoff. Here are a few key takeaways: .

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Tony Zambito

JANUARY 5, 2011

When looking at lead-to revenue management models, as recently put forth by Marketo and Forrester , they offer promising perspectives on shifting the focus from the quantity of leads to actual revenue generation.    A cornerstone principle for buyer personas is that they are created from qualitative interviewing of buyers. 

Buyer Personas 100

Buyer Personas Lead Ranking Work Management Buying Cycle 100

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Let us examine 5 signs indicating to senior executives it is time to reboot: Your Buyer Personas Are Outdated.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Biznology

MAY 31, 2017

Make more targeted persona-based and industry-specific videos. Packages can be built around personas, industries, or the specific concerns of the target audience. The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. You can animate diagrams and timelines. Map videos to the customer experience.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Tony Zambito

JANUARY 5, 2010

As we begin a new decade, it is amazing to think how the term buyer persona has become part of the lexicon of business language.   I am often asked by clients, colleagues, friends, and family – where did the idea or the term buyer persona come from?   In the use of the term buyer persona , I believe such is the case.

Buyer Personas 100

Buyer Personas Work Management Forrester Marketing Management 100

Golden Spiral

APRIL 11, 2019

Your marketing strategy should of course include buyer personas , which can really help pinpoint your target audience, but StormID delved deeper to include the most likely Big Five traits for their buyer personas. The more specific you can be with your personas, the more empathetic your proposed solutions can be.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Leadspace

MARCH 9, 2022

The curation of the data, the precision of the personas , the resolution of the predictions and recommendations. This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

The curation of the data, the precision of the personas , the resolution of the predictions and recommendations. This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Matching your ideal buyer persona. Forrester Research reports that companies that nurture leads can generate up to 50% more sales at about 33% less cost than competitors.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Use AI to create customized personas, or select from Leadspace’s vast persona library.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Golden Spiral

APRIL 11, 2019

Your marketing strategy should of course include buyer personas , which can really help pinpoint your target audience, but StormID delved deeper to include the most likely Big Five traits for their buyer personas. The more specific you can be with your personas, the more empathetic your proposed solutions can be.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

markempa

AUGUST 29, 2017

Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. Want proof?

Top of Funnel 325

Top of Funnel B2B Forrester Content 325

Martech

MARCH 30, 2023

One thing that drives Adele Revella, founder of the Buyer Persona Institute, completely nuts is when people develop so-called buyer personas, having never spoken to an actual buyer. I would argue that you simply cannot create this kind of content with only a fictional persona based on dry numbers from a marketing dashboard.

Conversion 130

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 130

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Leadspace

FEBRUARY 9, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDPs reporting capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDPs reporting capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . B2B marketers should diagnose the most salient points to build out what makes a particular audience, buying group, or persona different from others.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Leadspace

MARCH 31, 2022

As a leader in the Forrester Wave, Leadspace is fortunate enough to meet with hundreds of companies every quarter who are looking to tackle sales & marketing challenges. Putting the propensity, persona and intent models to work for lead classification and routing is where the rubber hits the road on inbound lead flows.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Ideal Customer Profiles 62

Anteriad

FEBRUARY 28, 2023

According to Forrester , 84% of buyers report they make purchase decisions in groups of three or more when purchasing solutions that cost more than $5,000. Next, you need to align these target personas with actual contacts. You can also use it to determine which individual aligns with each persona in your buying group.

Buy 78

Buy B2B Intent Data Top of Funnel 78

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Utilize targeted advertising platforms to reach the right audience.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. The Workday Consumer and niche personas. The Workday Consumer behavior shows up across all these personas, as well as others you may have developed yourself.

Top of Funnel 83

Top of Funnel Campaigns Funnel Advertising Work Management 83